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Tag Archives: Western

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Why western beauty brands are expanding into Africa

Beauty, Retail, TrendsBy Leyla SitkiOctober 8, 2021Leave a comment

In recent years, the African beauty business has grown significantly and is predicted to continue to grow by $1.26 billion over the next four years. Despite this demand for both luxury Western brands and homegrown beauty labels, Africa has been underserved by online retailers.  Enter Jendaya, a new e-commerce platform launched this year which aims…

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