The Children of Gen X | How to target Generation Z

Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…

2020 skincare ingredient trends

Consumers, especially millennials and members of gen Z, are willing to pay a premium for transparent products and show fealty to transparent brands – Beauty Independent   Consumers have recently become more conscious of the choices they make which has been brought about by a new movement of interest within health and ethics. Due to…

Makeup Trends set to explode in 2020

The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…

The Green Revolution in Beauty

Have you noticed the recent uprise in beauty brands going green? Those of you who are aspiring to launch a brand in beauty may have considered in following the movement. Ever questioned the impact going clean and green could have on your success? Here is a breakdown that may help give you a better understanding…