The Children of Gen X | How to target Generation Z

Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…

2020 skincare ingredient trends

Consumers, especially millennials and members of gen Z, are willing to pay a premium for transparent products and show fealty to transparent brands – Beauty Independent   Consumers have recently become more conscious of the choices they make which has been brought about by a new movement of interest within health and ethics. Due to…