The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
The first impression of a brand is formed within 7 seconds – Forbes Your innovative formula and effective ingredients, the sustainable packaging and the affordable price point, all the time and effort spent on every little detail, and the reason behind you going through all of this in the first place – you have…
Launching a new brand in an established industry is easy. Doing it successfully however is a whole different story. The beauty landscape is evolving rapidly with indie DTC and experiential marketing taking charge in changing not just the way we shop but impacts the whole customer journey. Good ideas are conceived every day, yet so…
Investment in indie beauty is soaring, making it harder than ever to stand out as a new player. Data from 2017 suggests that the worldwide market for cosmetics, beauty products, and skincare has already eclipsed £482 billion. In the UK alone, the beauty industry earns more than £17 billion annually and employs 1 million people.…