The concept of grooming was once reserved for womens extensive skincare and beauty routines and male grooming consisted of showering and shaving at the very most. The male grooming market is now worth $56bn in global revenues and continues to grow year on year. So what exactly does this mean in regards to our expectation…
We are now coming to the end of an unforgettable beginning to the 20’s. Many would deem 2020 as a write off, and in some ways it should be. Nonetheless, certain beauty industry trends that are predicted to splash in 2021 have been heavily inspired by the pandemic. While it has been an opportunity to…
When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
The beauty industry is continuously evolving through innovation, trends, and strategy. There are many positive aspects to the increasing number of skincare options, but the level of saturation currently on the market is beginning to confuse consumers causing overwhelm. Single product skincare brands have become a part of the broader minimalistic beauty approach that works…
As city air becomes more toxic, sales of a new type of product are booming – The Guardian With an annual recording of 4.2 million deaths on account of pollution, we have now reached a point where most of the world is living in toxic environments. Pollution in our air is a top cause…
Skin whitening in beauty is “a rapidly growing market that’s estimated to reach a valuation of $24 billion in the next decade”. News horror stories displaying the dangers of skin bleaching have been brought to awareness in the past, but there has been no emphasis on the extent of the problem and the many lives…
The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Although long overdue, with products suited for black women being noticeably absent from retail shelves, things are starting to change. In the light of recent global events supporting the black community and black-owned businesses feels especially…
Stress has been universally ranked as a key negative influence on our wellbeing. Even before our lives changed forever in practically a heartbeat, locking us inside and forcing us to take a much-needed break, our days were filled with stress-related disturbances. If you’ve ever suspected that your skin tends to take a hit during stressful…
Edible cosmetics are beginning to thrive in the beauty industry now more than ever. Its recent popularity is a partial outcome of our rising health wave and conscious living beginning to make its way into the industry in many different ways. This growing trend is essentially broken down into three categories: Supplements, food-grade makeup/skincare, and…
If I’m going to cocoon, I better come out a butterfly With our current events reducing people to self-isolation on a global scale, it’s important that we prepare ourselves. According to an article on the Business Insider, many US citizens have reported finding comfort in their skincare routines. Spending excess time indoors can also…