The way we shop for beauty products is constantly changing. Whether we shop in store or online, one trend that’s here to stay, less is more. The clean beauty movement that was once a niche trend dominated by the likes of British brand Ren – the Swedish word for clean, is now more widespread than…
Movements like the green beauty wave have many consumers convinced that we should be avoiding synthetic chemicals in our cosmetics at all costs. With “Cult Beauty’s Farm To Face page championing homegrown products” and “73% of millennial women prioritizing green beauty” there is definitely an increase in conscious living; noticing that most the controversy on…
Ayurveda in Sanskrit translates to “life knowledge” and teaches nourishment following the rhythms of nature From K-beauty to J-beauty, A-beauty, and most recently Nordic beauty, it’s fantastic to see how different regions of the world can draw from their own culture and bring something new to the beauty industry. Ayurvedic beauty, or Indi-beauty, is…
In the modern day world the $532bn beauty industry is filling up with some amazing brands that are unique to one another and target many different consumer demands. The advancement in innovation and cosmetic science is enabling new and exciting launches throughout. Now that 2019 is coming to its end, let’s reflect back on some…