Dark nights, cosy jumpers and cold weather looms, to the despair of many. Despite the impending grey skies, it doesn’t have to be all doom and gloom. Just when we thought that summertime blues were really kicking in, we caught a glimpse of warm plum lipstick in the bottom of our makeup bag and remembered…
After a questionable year, hot girl summer has finally arrived and with that the summer season evokes thoughts of beach days, barbecues and balmy summer nights with the opportunity to get creative with our beauty routines. However, palm trees and cocktails aside, summer comes with a long list of beauty woes. From humidity frizz to…
Beauty trends are ever evolving and brands are quick to adapt to keep up with the latest. However, as some come and go whilst others prove they are here to stay and will set the pace for the next generation of beauty. Brands now embracing inclusivity and taking a gender-neutral stance are dominating the beauty…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
From time to time we all get the urge to splash the cash on a ridiculously expensive product, believing it will give us celebrity red-carpet worthy results. However, unless you really are a red-carpet regular, chances are you’re more often on the hunt for a cheaper alternative. Instagramable cult brands and luxury labels may dominate…
Over the past year, Zoom-friendly-makeup and leisure wear has become our new normal. Without access to beauty professionals, many of us took everything from hair coloring and nail art to facials and hair removal into our own hands. Beauty and self care became a welcome distraction during lockdown and a way of relaxing in turbulent…
In recent years, we have become akin to the ‘Instagram look’. Heavy contour, polished brows and fluttering false lashes have dominated our feeds. However, makeup is steeped in a rich history of creativity and takes influence from various art forms. The birth of RuPaul’s Drag Race brought drag culture to mainstream media. The show garnered…
The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…
The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…
With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…