The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…
The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…
With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…