New Year’s Eve may only feel like yesterday, but we are already in February and 2022 is well underway. With 2022 set to be one of the best in a while, many of us set out to take better care of ourselves this year. February can be a pretty dreary month. The cold, dark nights…
Nostalgia is set to be a big trend this year in the world of fashion and beauty. As 90’s trends take centre stage, the iconic stick on gemstone trend is making a return in 2022 along with some welcomed updates. Thanks to Gen Z’s social media domination, the stick on makeup craze inspired by season…
Over the past two years the world has changed drastically in a way that none of us could have expected and its impact on the ever-changing beauty landscape has been huge. If like us you are wondering what happened to 2021, then the prospect of looking into the new year may seem crazy. However, we…
Make-up trends come and go, from the neon eyeshadows that defined the 80’s to supermodel Twiggy’s iconic false lash look of the 60’s. It is hard to pinpoint exactly why some trends become so iconic and why future generations take inspiration from them, but it is clear to see that many of our favourite looks…
Spooky season is finally here. The time of year to play around with your most adventurous makeup looks and an opportunity to become any character you desire. With a number of top makeup brands launching special edition Halloween collections whilst others launch a range of deep shades and wintry colours that are fit for Halloween…
Dark nights, cosy jumpers and cold weather looms, to the despair of many. Despite the impending grey skies, it doesn’t have to be all doom and gloom. Just when we thought that summertime blues were really kicking in, we caught a glimpse of warm plum lipstick in the bottom of our makeup bag and remembered…
After a questionable year, hot girl summer has finally arrived and with that the summer season evokes thoughts of beach days, barbecues and balmy summer nights with the opportunity to get creative with our beauty routines. However, palm trees and cocktails aside, summer comes with a long list of beauty woes. From humidity frizz to…
Beauty trends are ever evolving and brands are quick to adapt to keep up with the latest. However, as some come and go whilst others prove they are here to stay and will set the pace for the next generation of beauty. Brands now embracing inclusivity and taking a gender-neutral stance are dominating the beauty…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
From time to time we all get the urge to splash the cash on a ridiculously expensive product, believing it will give us celebrity red-carpet worthy results. However, unless you really are a red-carpet regular, chances are you’re more often on the hunt for a cheaper alternative. Instagramable cult brands and luxury labels may dominate…