When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
It used to be one of those things accessible only to celebrities, expensive, and almost impossible to apply quite right at home unless you’re a highly-skilled veteran. But, enabled by social media, the hair extensions market is on the rise making it easier than ever to fake your way to envious locks. In fact, the…
The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Although long overdue, with products suited for black women being noticeably absent from retail shelves, things are starting to change. In the light of recent global events supporting the black community and black-owned businesses feels especially…
Beauty is going through the menopause, the perimenopause at least, and it’s been a long time coming Menopause is a very sensitive part of a woman’s life. The change in hormones that take place is extreme and often has an impact that lives out through a variety of symptoms affecting both physical and mental…