Nostalgia is set to be a big trend this year in the world of fashion and beauty. As 90’s trends take centre stage, the iconic stick on gemstone trend is making a return in 2022 along with some welcomed updates. Thanks to Gen Z’s social media domination, the stick on makeup craze inspired by season…
Make-up trends come and go, from the neon eyeshadows that defined the 80’s to supermodel Twiggy’s iconic false lash look of the 60’s. It is hard to pinpoint exactly why some trends become so iconic and why future generations take inspiration from them, but it is clear to see that many of our favourite looks…
Beauty trends are ever evolving and brands are quick to adapt to keep up with the latest. However, as some come and go whilst others prove they are here to stay and will set the pace for the next generation of beauty. Brands now embracing inclusivity and taking a gender-neutral stance are dominating the beauty…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…