The beauty industry continuously sees new innovation with countless new brands and an array of new products and ingredients. Possibly the most interesting change has been how we buy beauty products. Beauty shopping once meant a trip to the beauty floor at a department store to browse the counters and trial products. As online shopping…
More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future – sensemktg.com Experiential marketing is a marketing technique focused on direct engagement between brands and consumers which is why it is also referred to as engagement marketing. Marketing experts are familiar with the…
Your brand is defined by the sum of all your customer interactions Direct interaction with clients is one of the most memorable ways to represent your brand. This is a significant part of the often recognized importance of creating a good customer experience; in fact, the separation between you and your competitors has everything…