La Beauté Française is the first BtoB (Business to Business) marketplace specifically dedicated to Made-in-France, responsible cosmetics and indie brands. Aiming to better facilitate the relationship between independent cosmetic brands and retailers and distributors, this start-up uses a simple business model to provide a site that seamlessly caters to the needs of professionals. The launch…
It is often easy to forget the power we hold as consumers and that the decision to shop from an independent brand rather than a larger chain can have a huge effect on the success of smaller business owners. It can even go so far as making a significant social change and becoming an anti-racism…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
With a vast number of beauty fairs and trade shows taking place across the globe, as a startup you may feel slightly intimidated at the prospect of exhibiting at one. However, exhibitions and shows offer the perfect opportunity to put you on the map, they serve as an excellent way to carry out customer research…
If your brand isn’t healthy, neither is your business. Starting a business, and creating and establishing a brand, no matter how big or small is a huge achievement on its own. To stay top of mind however, best brands, just like best businesses must evolve and adapt over time. In today’s fast-paced environment no business…