How to build a brand: The product

Investment in indie beauty is soaring, making it harder than ever to stand out as a new player. Data from 2017 suggests that the worldwide market for cosmetics, beauty products, and skincare has already eclipsed £482 billion. In the UK alone, the beauty industry earns more than £17 billion annually and employs 1 million people.…

A decade of beauty

Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future.  However, before looking forward too quickly, we should first take some time to reflect upon the last…