With a vast number of beauty fairs and trade shows taking place across the globe, as a startup you may feel slightly intimidated at the prospect of exhibiting at one. However, exhibitions and shows offer the perfect opportunity to put you on the map, they serve as an excellent way to carry out customer research…
Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…
The beauty industry is continuously generating new brands, which has in turn inspired mixed feelings amongst consumers; while beauty junkies love exploring new products, the over-saturation can be overwhelming for many others. Even so, innovation in the industry has now reached one of the highest points it ever has. This can make it exciting to…
From tech to skincare, every industry is currently seeing the same trend, a growing number of small companies with bold ideas and big ambitions. While big players are relying on their brand recognition and legacy, the disruptors are entering the market using a consumer-focused approach giving them an advantage that’s hard to match. Beauty is…
If your brand isn’t healthy, neither is your business. Starting a business, and creating and establishing a brand, no matter how big or small is a huge achievement on its own. To stay top of mind however, best brands, just like best businesses must evolve and adapt over time. In today’s fast-paced environment no business…