For years there have been rumours of a move to the UK for beauty giant Sephora and the time has finally come. Last week, LVMH owned Sephora confirmed its acquisition of the major e-commerce platform Feelunique with a deal expected to close between March and July next year. The buy signals a big move for…
Launching a new brand in an established industry is easy. Doing it successfully however is a whole different story. The beauty landscape is evolving rapidly with indie DTC and experiential marketing taking charge in changing not just the way we shop but impacts the whole customer journey. Good ideas are conceived every day, yet so…
Market analysis, growth, trends and forecast The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…