Birchbox launched in 2010 and in the UK in 2013 and has quickly become the UK’s number one beauty box subscription service. Last month, the brand announced that they had been acquired by women’s health start-up FemTec Health. According to Forbes, the texas-based firm thought to be worth $380m alone, laid down more than $45m…
La Beauté Française is the first BtoB (Business to Business) marketplace specifically dedicated to Made-in-France, responsible cosmetics and indie brands. Aiming to better facilitate the relationship between independent cosmetic brands and retailers and distributors, this start-up uses a simple business model to provide a site that seamlessly caters to the needs of professionals. The launch…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
From tech to skincare, every industry is currently seeing the same trend, a growing number of small companies with bold ideas and big ambitions. While big players are relying on their brand recognition and legacy, the disruptors are entering the market using a consumer-focused approach giving them an advantage that’s hard to match. Beauty is…
The global beauty market is constantly evolving, and as a response to current events and growing consumer demands, undergoing some radical changes. Still, truly disruptive innovation in beauty is still rare. As an average consumer, we still might often feel like it’s the same ol’ thing, the only thing that’s different is the new shiny…
The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…
Market analysis, growth, trends and forecast The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…
Anyone interested in the beauty industry may have heard of the exciting events taken place from the 11th-15th of this month. Covent Garden and the British Beauty Council launched the first-ever London Beauty Week! This consisted of late-night shopping, the Glossybox treasure hunt, and exclusive talks/masterclasses. This also worked as a platform for brands to…