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Apr282020

Advice for beauty startups: What you can do during a pandemic

Beauty, TrendsBy OliviaApril 28, 2020Leave a comment

Quarantine has naturally created restrictions in the work environment and consumerism. This has been leading to many struggling businesses with the beauty industry being no exception. Whilst it has been the most difficult time for startup brands especially, we should also remember to credit the bigger brands who are using their power to give something…

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Apr42020

Food-grade beauty: good enough to eat

Beauty, TrendsBy OliviaApril 4, 2020Leave a comment

Edible cosmetics are beginning to thrive in the beauty industry now more than ever. Its recent popularity is a partial outcome of our rising health wave and conscious living beginning to make its way into the industry in many different ways. This growing trend is essentially broken down into three categories: Supplements, food-grade makeup/skincare, and…

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Mar42020

Weird and wonderful beauty ingredients you need to try

Beauty, TrendsBy OliviaMarch 4, 2020Leave a comment

When it comes to skincare, you can’t always trust chic packaging or rosy marketing language that promises “plump, firm, clear, youthful, flawless skin.” Frankly, brands can say pretty much whatever they want, so it’s up to us consumers to know their ingredients – Byrdie The new health wave in conjunction with distrust in brands is…

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Mar32020

Top disruptor beauty brands to watch in 2020

Beauty, Retail, TrendsBy AnaMarch 3, 2020Leave a comment

The global beauty market is constantly evolving, and as a response to current events and growing consumer demands, undergoing some radical changes. Still, truly disruptive innovation in beauty is still rare. As an average consumer, we still might often feel like it’s the same ol’ thing, the only thing that’s different is the new shiny…

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Feb262020

One for all: The future of beauty is gender-neutral

Beauty, TrendsBy AnaFebruary 26, 2020Leave a comment

As gender begins to take a back seat in beauty, we’re investigating the new opportunities opening up for brands   When it comes to beauty, the binary is suffocating. As many millennials would agree, gender doesn’t define a person. Gender is a reflection of the culture and the culture is ever-changing. The current rise of genderless…

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Feb182020

The Rising Overload of Celebrity Beauty

Beauty, TrendsBy OliviaFebruary 18, 2020Leave a comment

The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…

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Feb72020

A Beginner’s Guide to Probiotic Skincare

Beauty, TrendsBy AnaFebruary 7, 2020Leave a comment

Bacteria and skin — the association alone makes us itch. Contrary to the popular belief, bacteria are not all bad. There’s such a thing as good bacteria and it’s made its way into our beauty cabinets. Lately, there’s been an explosion of probiotic skincare products, along with numerous studies on how these live bacteria and…

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Feb32020

5 tech trends shaping the face of the beauty industry

Beauty, TrendsBy OliviaFebruary 3, 2020Leave a comment

Now, the consumers don’t think of it as technology, they think of it as convenient and highly personalised and once these companies are able to, as I say, ‘close the loop’, it will really impact and accelerate product development and greater personalisation for the consumer  – Laura Gurski, Accenture    Along with increasing growth in…

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Dec312019

Makeup Trends set to explode in 2020

Beauty, TrendsBy OliviaDecember 31, 2019Leave a comment

The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…

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Dec292019

The rise of male makeup: A sign of a new era of masculinity

Beauty, TrendsBy OliviaDecember 29, 2019Leave a comment

With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…

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