When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
The beauty industry is continuously generating new brands, which has in turn inspired mixed feelings amongst consumers; while beauty junkies love exploring new products, the over-saturation can be overwhelming for many others. Even so, innovation in the industry has now reached one of the highest points it ever has. This can make it exciting to…
It used to be one of those things accessible only to celebrities, expensive, and almost impossible to apply quite right at home unless you’re a highly-skilled veteran. But, enabled by social media, the hair extensions market is on the rise making it easier than ever to fake your way to envious locks. In fact, the…
The popularity of beauty subscription boxes has been increasing rapidly ever since they were introduced with recent stats showing a 40% rise since last year. Subscription boxes are probably the best way to experiment and discover new products on a consistent level. We all know beauty products are definitely not one size fits all kind…
The beauty industry is continuously evolving through innovation, trends, and strategy. There are many positive aspects to the increasing number of skincare options, but the level of saturation currently on the market is beginning to confuse consumers causing overwhelm. Single product skincare brands have become a part of the broader minimalistic beauty approach that works…
For many of us, face masks have become an essential part of everyday life thanks to the coronavirus. But regularly wearing one can have an unfortunate side-effect: mask-induced acne, aka “maskne”. The high levels of stress brought about from the pandemic also factor in as a cause; so, although wearing masks may not be…
As city air becomes more toxic, sales of a new type of product are booming – The Guardian With an annual recording of 4.2 million deaths on account of pollution, we have now reached a point where most of the world is living in toxic environments. Pollution in our air is a top cause…
Consumers, especially millennials and members of gen Z, are willing to pay a premium for transparent products and show fealty to transparent brands – Beauty Independent Consumers have recently become more conscious of the choices they make which has been brought about by a new movement of interest within health and ethics. Due to…
The collision between skincare and technology has recently become one of the most innovative growing trends in the beauty industry. The selection is increasing with beauty gadgets being made for a number of purposes including exfoliation, toning, red light therapy, etc. Whilst the power of beauty tools have been used in eastern remedies, they have…
With the COVID19 pandemic having a great impact on the economy, businesses are having to make changes accordingly. This could result in cutting back on staff, wages, work hours, or even finding themselves needing to close their companies temporarily or permanently. Whilst most businesses are slowing down, it is hard to imagine that new businesses…
