We have all dreamt of finding a beauty routine that works perfectly for us, tailored specifically to every need and desire. After spending countless hours and not to mention a hefty price on ‘trial and error’ products, there must be a better way of finding the right products. The secret to perfect skin may be…
In recent years, we have become akin to the ‘Instagram look’. Heavy contour, polished brows and fluttering false lashes have dominated our feeds. However, makeup is steeped in a rich history of creativity and takes influence from various art forms. The birth of RuPaul’s Drag Race brought drag culture to mainstream media. The show garnered…
The world of male grooming has come a long way in recent years. Not only has the male grooming industry gone from being pretty much non-existent to a booming multi-billion-pound business, it is also far more widely accepted for the modern man to partake in some sort of grooming regime. According to a recent study,…
At a time when we are more invested in the lives of celebrities than ever before, it’s not surprising so many of our fave celebs have put on their entrepreneurial hats and are exploring the world of skincare and beauty. If anyone can sell us the latest product, someone with a few million followers can,…
Technology has taken over our day to day lives and has extended to our home beauty routines with the beauty devices industry said to have reached a value of $47.4 billion in 2019 alone. Clean beauty retailer Credo reported that sales of skincare tools more than doubled in percentage over the past year, showing consumers…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…
The pandemic isn’t a problem when you’re computer-generated. – Bloomberg Influencer marketing is a big business. Though it’s definitely not new, it is tied to the growth of social media making the platforms one of the largest pools of lead generation. Companies tend to use different tools to prove their authenticity, and the best…
Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…
The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
