It is hard to believe that the internet was once dismissed as a fad and many believed it would fade out by the early 2000’s. Fast forward to 2022 and the internet is becoming one of the most influential aspects of our day to day lives. As the internet becomes more immersive, beauty and fashion…
New Year’s Eve may only feel like yesterday, but we are already in February and 2022 is well underway. With 2022 set to be one of the best in a while, many of us set out to take better care of ourselves this year. February can be a pretty dreary month. The cold, dark nights…
Nostalgia is set to be a big trend this year in the world of fashion and beauty. As 90’s trends take centre stage, the iconic stick on gemstone trend is making a return in 2022 along with some welcomed updates. Thanks to Gen Z’s social media domination, the stick on makeup craze inspired by season…
Over the past two years the world has changed drastically in a way that none of us could have expected and its impact on the ever-changing beauty landscape has been huge. If like us you are wondering what happened to 2021, then the prospect of looking into the new year may seem crazy. However, we…
Birchbox launched in 2010 and in the UK in 2013 and has quickly become the UK’s number one beauty box subscription service. Last month, the brand announced that they had been acquired by women’s health start-up FemTec Health. According to Forbes, the texas-based firm thought to be worth $380m alone, laid down more than $45m…
Make-up trends come and go, from the neon eyeshadows that defined the 80’s to supermodel Twiggy’s iconic false lash look of the 60’s. It is hard to pinpoint exactly why some trends become so iconic and why future generations take inspiration from them, but it is clear to see that many of our favourite looks…
Spooky season is finally here. The time of year to play around with your most adventurous makeup looks and an opportunity to become any character you desire. With a number of top makeup brands launching special edition Halloween collections whilst others launch a range of deep shades and wintry colours that are fit for Halloween…
Remember a time when juicing was the answer to every wellness woe in the book? Our Instagram feeds seemed to be overloaded with health and beauty boosting elixirs that fitness pros and celebs alike swore by, and we all dutifully followed. Despite continuing new wellness trends, it seems we are reverting back to age old…
In recent years, the African beauty business has grown significantly and is predicted to continue to grow by $1.26 billion over the next four years. Despite this demand for both luxury Western brands and homegrown beauty labels, Africa has been underserved by online retailers. Enter Jendaya, a new e-commerce platform launched this year which aims…
Dark nights, cosy jumpers and cold weather looms, to the despair of many. Despite the impending grey skies, it doesn’t have to be all doom and gloom. Just when we thought that summertime blues were really kicking in, we caught a glimpse of warm plum lipstick in the bottom of our makeup bag and remembered…
