Douglas is the leading premium beauty platform in Europe. Offering more than 130,000 beauty and lifestyle products in online shops, the beauty marketplace and more than 2,000 stores. The German retailer offers the largest product portfolio in Europe, from premium industry brands, high-quality exclusive brands, independent trend and niche brands, the retailer certainly has something…
We’re talking masks, and not the type we have become so accustomed to wearing over the past year. Hair masks, sometimes skipped from routines for their reputation for being time consuming and sometimes less than effective. You would be wrong to underestimate the power of a great hair mask, and we are about to tell…
Once neglected in favour of other beauty statements, nail trends have dominated social media pages and the red carpet in recent years with everything from metallic tips to 3D designs. If you thought that selecting the perfect nail colour from the rainbow wall in the nail salon was hard, the myriad of treatments and design…
Beauty trends are ever evolving and brands are quick to adapt to keep up with the latest. However, as some come and go whilst others prove they are here to stay and will set the pace for the next generation of beauty. Brands now embracing inclusivity and taking a gender-neutral stance are dominating the beauty…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
From time to time we all get the urge to splash the cash on a ridiculously expensive product, believing it will give us celebrity red-carpet worthy results. However, unless you really are a red-carpet regular, chances are you’re more often on the hunt for a cheaper alternative. Instagramable cult brands and luxury labels may dominate…
It may be skirt season but with the easing of restrictions continually being pushed back, our dreams of tanned skin, bikinis and sand in our toes, seem to be dangling just out of reach. Although we may not be able to replicate our Pinterest, dream getaways at home, we may be able to get a…
When it comes to skincare, we have been led to believe that there is a product out there to solve all of our skin-woes. As a result, we spend our time in front of the bathroom mirror applying a myriad of products to our skin in hopes of achieving the flawless face of dreams. Inspired…
For some the idea of eternal youth is enticing, for others the desire to live a life without fear of ageing prevails over any beauty treatment offered. For a long time, much of the beauty industry has found itself in the midst of an anti-ageing epidemic. Products claiming to rid wrinkles and lift skin fill…
CBD seems to be making an appearance in almost every product on the shelves, from candles to chocolate and even clothing. It has also taken the beauty industry by storm. An upgrade for cannabis’ stoner image, the hero ingredient can be found in serums, moisturizers and a whole host of other lotions and potions with…
