When it comes to skincare, you can’t always trust chic packaging or rosy marketing language that promises “plump, firm, clear, youthful, flawless skin.” Frankly, brands can say pretty much whatever they want, so it’s up to us consumers to know their ingredients – Byrdie The new health wave in conjunction with distrust in brands is…
The global beauty market is constantly evolving, and as a response to current events and growing consumer demands, undergoing some radical changes. Still, truly disruptive innovation in beauty is still rare. As an average consumer, we still might often feel like it’s the same ol’ thing, the only thing that’s different is the new shiny…
As gender begins to take a back seat in beauty, we’re investigating the new opportunities opening up for brands When it comes to beauty, the binary is suffocating. As many millennials would agree, gender doesn’t define a person. Gender is a reflection of the culture and the culture is ever-changing. The current rise of genderless…
The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…
Bacteria and skin — the association alone makes us itch. Contrary to the popular belief, bacteria are not all bad. There’s such a thing as good bacteria and it’s made its way into our beauty cabinets. Lately, there’s been an explosion of probiotic skincare products, along with numerous studies on how these live bacteria and…
Now, the consumers don’t think of it as technology, they think of it as convenient and highly personalised and once these companies are able to, as I say, ‘close the loop’, it will really impact and accelerate product development and greater personalisation for the consumer – Laura Gurski, Accenture Along with increasing growth in…
The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…
With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…
In the modern day world the $532bn beauty industry is filling up with some amazing brands that are unique to one another and target many different consumer demands. The advancement in innovation and cosmetic science is enabling new and exciting launches throughout. Now that 2019 is coming to its end, let’s reflect back on some…
From sleeping packs and treatment ampoules, to glass skin and a full 10 step skincare routine, the world of K-Beauty is as intimidating as it is fascinating. According to industry experts, South Korean trends are roughly a decade (if not even more!) ahead of the skincare on the retailer shelves in the West. Retail researchers…