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Jan82021

2021 Survival of the Fittest – Death of the High Street

Lifestyle, Retail, TrendsBy Leyla SitkiJanuary 8, 2021Leave a comment

Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…

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Nov232020

The Future of Influence is Virtual

TrendsBy AnaNovember 23, 2020Leave a comment

The pandemic isn’t a problem when you’re computer-generated. – Bloomberg   Influencer marketing is a big business. Though it’s definitely not new, it is tied to the growth of social media making the platforms one of the largest pools of lead generation. Companies tend to use different tools to prove their authenticity, and the best…

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Nov42020

The boom of the indie fragrance market

Lifestyle, TrendsBy AnaNovember 4, 2020Leave a comment

Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…

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Oct222020

What makes a brand bland?

Beauty, TrendsBy AnaOctober 22, 2020Leave a comment

The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…

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Sep242020

Trend Spotlight: What’s hot right now?

Beauty, TrendsBy OliviaSeptember 24, 2020Leave a comment

When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…

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Aug252020

The business of beauty: Unique products from the brightest UK startups

TrendsBy OliviaAugust 25, 2020Leave a comment

The beauty industry is continuously generating new brands, which has in turn inspired mixed feelings amongst consumers; while beauty junkies love exploring new products, the over-saturation can be overwhelming for many others. Even so, innovation in the industry has now reached one of the highest points it ever has. This can make it exciting to…

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Aug222020

HOW THE WIG GOT SO BIG: Now is the best time to give hair extensions a try

TrendsBy AnaAugust 22, 20201 Comment

It used to be one of those things accessible only to celebrities, expensive, and almost impossible to apply quite right at home unless you’re a highly-skilled veteran. But, enabled by social media, the hair extensions market is on the rise making it easier than ever to fake your way to envious locks. In fact, the…

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Aug192020

Beauty delivery: Are subscription boxes worth the hype?

Beauty, TrendsBy OliviaAugust 19, 20201 Comment

The popularity of beauty subscription boxes has been increasing rapidly ever since they were introduced with recent stats showing a 40% rise since last year. Subscription boxes are probably the best way to experiment and discover new products on a consistent level. We all know beauty products are definitely not one size fits all kind…

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Aug112020

The Rise of Single Product Skincare Brands

Beauty, TrendsBy OliviaAugust 11, 2020Leave a comment

The beauty industry is continuously evolving through innovation, trends, and strategy. There are many positive aspects to the increasing number of skincare options, but the level of saturation currently on the market is beginning to confuse consumers causing overwhelm. Single product skincare brands have become a part of the broader minimalistic beauty approach that works…

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Jul302020

The big breakout: How to tackle ‘maskne’

Beauty, TrendsBy OliviaJuly 30, 2020Leave a comment

For many of us, face masks have become an essential part of everyday life thanks to the coronavirus. But regularly wearing one can have an unfortunate side-effect: mask-induced acne, aka “maskne”.   The high levels of stress brought about from the pandemic also factor in as a cause; so, although wearing masks may not be…

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