Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…
The pandemic isn’t a problem when you’re computer-generated. – Bloomberg Influencer marketing is a big business. Though it’s definitely not new, it is tied to the growth of social media making the platforms one of the largest pools of lead generation. Companies tend to use different tools to prove their authenticity, and the best…
Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…
The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
The beauty industry is continuously generating new brands, which has in turn inspired mixed feelings amongst consumers; while beauty junkies love exploring new products, the over-saturation can be overwhelming for many others. Even so, innovation in the industry has now reached one of the highest points it ever has. This can make it exciting to…
It used to be one of those things accessible only to celebrities, expensive, and almost impossible to apply quite right at home unless you’re a highly-skilled veteran. But, enabled by social media, the hair extensions market is on the rise making it easier than ever to fake your way to envious locks. In fact, the…
The popularity of beauty subscription boxes has been increasing rapidly ever since they were introduced with recent stats showing a 40% rise since last year. Subscription boxes are probably the best way to experiment and discover new products on a consistent level. We all know beauty products are definitely not one size fits all kind…
The beauty industry is continuously evolving through innovation, trends, and strategy. There are many positive aspects to the increasing number of skincare options, but the level of saturation currently on the market is beginning to confuse consumers causing overwhelm. Single product skincare brands have become a part of the broader minimalistic beauty approach that works…
For many of us, face masks have become an essential part of everyday life thanks to the coronavirus. But regularly wearing one can have an unfortunate side-effect: mask-induced acne, aka “maskne”. The high levels of stress brought about from the pandemic also factor in as a cause; so, although wearing masks may not be…
