Beauty is second only to gaming as the most sought-after topic on YouTube. It’s been a minute since social media had replaced glossy magazine ads and billboards as the starting point for new product discovery. The beauty industry not only embraced social media but was one of the first industries that leveraged its power…
The most common misconception is that creating a standout product is enough for success. In truth, besides just an effective formula to drive brand growth, it’s essential to have a strong business plan and no time is this more important than when expanding your business by entering new markets. Expanding your brand into a new…
From tech to skincare, every industry is currently seeing the same trend, a growing number of small companies with bold ideas and big ambitions. While big players are relying on their brand recognition and legacy, the disruptors are entering the market using a consumer-focused approach giving them an advantage that’s hard to match. Beauty is…
The first impression of a brand is formed within 7 seconds – Forbes Your innovative formula and effective ingredients, the sustainable packaging and the affordable price point, all the time and effort spent on every little detail, and the reason behind you going through all of this in the first place – you have…
Launching a new brand in an established industry is easy. Doing it successfully however is a whole different story. The beauty landscape is evolving rapidly with indie DTC and experiential marketing taking charge in changing not just the way we shop but impacts the whole customer journey. Good ideas are conceived every day, yet so…
Investment in indie beauty is soaring, making it harder than ever to stand out as a new player. Data from 2017 suggests that the worldwide market for cosmetics, beauty products, and skincare has already eclipsed £482 billion. In the UK alone, the beauty industry earns more than £17 billion annually and employs 1 million people.…
If your brand isn’t healthy, neither is your business. Starting a business, and creating and establishing a brand, no matter how big or small is a huge achievement on its own. To stay top of mind however, best brands, just like best businesses must evolve and adapt over time. In today’s fast-paced environment no business…
