Often overlooked in favour of another episode of your favourite Netflix show, a good night’s sleep is considered one of the three most important pillars of human health. Alongside good nutrition and regular exercise, getting enough sleep is one of the best things we can do to take care of our bodies. As we sleep,…
Over the past year, Zoom-friendly-makeup and leisure wear has become our new normal. Without access to beauty professionals, many of us took everything from hair coloring and nail art to facials and hair removal into our own hands. Beauty and self care became a welcome distraction during lockdown and a way of relaxing in turbulent…
Supplements are often a controversial subject that no one can seem to entirely agree on. Some believe supplements are useless, others take something for everything. We all know that beauty isn’t skin deep but as people become increasingly concerned with what they put into their bodies, the idea that a supplement could solve your skincare…
The world of male grooming has come a long way in recent years. Not only has the male grooming industry gone from being pretty much non-existent to a booming multi-billion-pound business, it is also far more widely accepted for the modern man to partake in some sort of grooming regime. According to a recent study,…
In a turbulent and unpredictable time, our beauty routines have sometimes been the saviour that has helped get us through. An evening of pampering is sometimes exactly what is needed after a day of Zoom calls and homeschooling. Our desire to turn to beauty in dark times is nothing new. Beauty has always been a…
At a time when we are more invested in the lives of celebrities than ever before, it’s not surprising so many of our fave celebs have put on their entrepreneurial hats and are exploring the world of skincare and beauty. If anyone can sell us the latest product, someone with a few million followers can,…
Technology has taken over our day to day lives and has extended to our home beauty routines with the beauty devices industry said to have reached a value of $47.4 billion in 2019 alone. Clean beauty retailer Credo reported that sales of skincare tools more than doubled in percentage over the past year, showing consumers…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…
Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…
