Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…
Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…
The concept of grooming was once reserved for womens extensive skincare and beauty routines and male grooming consisted of showering and shaving at the very most. The male grooming market is now worth $56bn in global revenues and continues to grow year on year. So what exactly does this mean in regards to our expectation…
We are now coming to the end of an unforgettable beginning to the 20’s. Many would deem 2020 as a write off, and in some ways it should be. Nonetheless, certain beauty industry trends that are predicted to splash in 2021 have been heavily inspired by the pandemic. While it has been an opportunity to…
DIY beauty is no longer just a niche pursuit The COVID pandemic may not have been the start of DIY beauty recognition, but it has definitely pushed it over into the mainstream; homemade remedies are now beginning to expand beyond the growing yet small subculture of DIY users. The lockdown has also encouraged consumers to…
Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…
From supplying your body with vital nutrients and boosting your immune system to serving as an aphrodisiac and mood enhancer, mushrooms are having a moment and one look at the shelves of health and wellness stores confirms they’re not going anywhere anytime soon. In the UK we live in a mycophobic culture. While we happily…
In this day and age, most of us are being repeatedly reminded about the importance of sun protection, especially in the beauty industry. Studies are consistently proving that the sun is without a doubt the top cause of premature aging. Many of you are probably familiar with the story of William McElligott, the lorry driver.…
How comfortable would you feel taking a good hard look at the state of your beauty cabinet, pouch, drawers? Suggesting a general household spring clean may be out of the question seeing as there’s a good chance that it’s already crossed your mind if you haven’t done it. However, we would suggest a spring clean…
