Skin whitening in beauty is “a rapidly growing market that’s estimated to reach a valuation of $24 billion in the next decade”. News horror stories displaying the dangers of skin bleaching have been brought to awareness in the past, but there has been no emphasis on the extent of the problem and the many lives…
Consumers, especially millennials and members of gen Z, are willing to pay a premium for transparent products and show fealty to transparent brands – Beauty Independent Consumers have recently become more conscious of the choices they make which has been brought about by a new movement of interest within health and ethics. Due to…
The beauty industry has been recognized for its resilience throughout previous economic downfalls such as the recession 2001 and 2008 managing to bounce back fully by 2010. Although forecasts are predicting similar results in terms of the 2020 pandemic, brands are still vulnerable with the president of ITEC France, David Bondi, reporting that “the crisis…
In this day and age, most of us are being repeatedly reminded about the importance of sun protection, especially in the beauty industry. Studies are consistently proving that the sun is without a doubt the top cause of premature aging. Many of you are probably familiar with the story of William McElligott, the lorry driver.…
The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Although long overdue, with products suited for black women being noticeably absent from retail shelves, things are starting to change. In the light of recent global events supporting the black community and black-owned businesses feels especially…
It doesn’t take an expert to understand the importance of the packaging and presentation of a beauty brand or any brands products. It may often be the very first impression that consumers have of a brand which is why it should reflect the product in some way for the purpose of driving in the targeted…
With the COVID19 pandemic having a great impact on the economy, businesses are having to make changes accordingly. This could result in cutting back on staff, wages, work hours, or even finding themselves needing to close their companies temporarily or permanently. Whilst most businesses are slowing down, it is hard to imagine that new businesses…
Quarantine has naturally created restrictions in the work environment and consumerism. This has been leading to many struggling businesses with the beauty industry being no exception. Whilst it has been the most difficult time for startup brands especially, we should also remember to credit the bigger brands who are using their power to give something…
How comfortable would you feel taking a good hard look at the state of your beauty cabinet, pouch, drawers? Suggesting a general household spring clean may be out of the question seeing as there’s a good chance that it’s already crossed your mind if you haven’t done it. However, we would suggest a spring clean…
If a love for natural and organic alternatives has given you an interest in DIY products, now would be the time to take that interest to the next level. Self-isolation doesn’t have to stop us from reaping the benefits of our increasingly sunnier weather. Here, we are going to touch on some simple ways to…
