In a turbulent and unpredictable time, our beauty routines have sometimes been the saviour that has helped get us through. An evening of pampering is sometimes exactly what is needed after a day of Zoom calls and homeschooling. Our desire to turn to beauty in dark times is nothing new. Beauty has always been a…
At a time when we are more invested in the lives of celebrities than ever before, it’s not surprising so many of our fave celebs have put on their entrepreneurial hats and are exploring the world of skincare and beauty. If anyone can sell us the latest product, someone with a few million followers can,…
Technology has taken over our day to day lives and has extended to our home beauty routines with the beauty devices industry said to have reached a value of $47.4 billion in 2019 alone. Clean beauty retailer Credo reported that sales of skincare tools more than doubled in percentage over the past year, showing consumers…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…
The concept of grooming was once reserved for womens extensive skincare and beauty routines and male grooming consisted of showering and shaving at the very most. The male grooming market is now worth $56bn in global revenues and continues to grow year on year. So what exactly does this mean in regards to our expectation…
We are now coming to the end of an unforgettable beginning to the 20’s. Many would deem 2020 as a write off, and in some ways it should be. Nonetheless, certain beauty industry trends that are predicted to splash in 2021 have been heavily inspired by the pandemic. While it has been an opportunity to…
DIY beauty is no longer just a niche pursuit The COVID pandemic may not have been the start of DIY beauty recognition, but it has definitely pushed it over into the mainstream; homemade remedies are now beginning to expand beyond the growing yet small subculture of DIY users. The lockdown has also encouraged consumers to…
The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
From supplying your body with vital nutrients and boosting your immune system to serving as an aphrodisiac and mood enhancer, mushrooms are having a moment and one look at the shelves of health and wellness stores confirms they’re not going anywhere anytime soon. In the UK we live in a mycophobic culture. While we happily…
