CBD seems to be making an appearance in almost every product on the shelves, from candles to chocolate and even clothing. It has also taken the beauty industry by storm. An upgrade for cannabis’ stoner image, the hero ingredient can be found in serums, moisturizers and a whole host of other lotions and potions with…
We have all dreamt of finding a beauty routine that works perfectly for us, tailored specifically to every need and desire. After spending countless hours and not to mention a hefty price on ‘trial and error’ products, there must be a better way of finding the right products. The secret to perfect skin may be…
In recent years, we have become akin to the ‘Instagram look’. Heavy contour, polished brows and fluttering false lashes have dominated our feeds. However, makeup is steeped in a rich history of creativity and takes influence from various art forms. The birth of RuPaul’s Drag Race brought drag culture to mainstream media. The show garnered…
Supplements are often a controversial subject that no one can seem to entirely agree on. Some believe supplements are useless, others take something for everything. We all know that beauty isn’t skin deep but as people become increasingly concerned with what they put into their bodies, the idea that a supplement could solve your skincare…
Skin is big business in the beauty industry. A survey conducted by OnePoll for Groupon found the average woman spends around $313 on her appearance per month, this adds up to a whopping $3756 per year. With such an array of products to choose from depending on skin type, concern or need, it can often…
The world of male grooming has come a long way in recent years. Not only has the male grooming industry gone from being pretty much non-existent to a booming multi-billion-pound business, it is also far more widely accepted for the modern man to partake in some sort of grooming regime. According to a recent study,…
In a turbulent and unpredictable time, our beauty routines have sometimes been the saviour that has helped get us through. An evening of pampering is sometimes exactly what is needed after a day of Zoom calls and homeschooling. Our desire to turn to beauty in dark times is nothing new. Beauty has always been a…
At a time when we are more invested in the lives of celebrities than ever before, it’s not surprising so many of our fave celebs have put on their entrepreneurial hats and are exploring the world of skincare and beauty. If anyone can sell us the latest product, someone with a few million followers can,…
Technology has taken over our day to day lives and has extended to our home beauty routines with the beauty devices industry said to have reached a value of $47.4 billion in 2019 alone. Clean beauty retailer Credo reported that sales of skincare tools more than doubled in percentage over the past year, showing consumers…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
