Your brand is defined by the sum of all your customer interactions Direct interaction with clients is one of the most memorable ways to represent your brand. This is a significant part of the often recognized importance of creating a good customer experience; in fact, the separation between you and your competitors has everything…
Market analysis, growth, trends and forecast The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…
Most successful brands today are those that deliver feelings and emotions One of the most effective ways to trigger human emotion is through our senses. Sensory branding is a powerful marketing tool that many of the most successful companies we know use to the fullest. It is the simple concept of taking more than one…
Simplicity is key when you desire to get your message across to a large amount of people. There are countless possible routes that can lead a brand to its potential of success. Visual branding will almost always be a crucial factor whether we admit it or not. This entails any part of the brand…
Anyone interested in the beauty industry may have heard of the exciting events taken place from the 11th-15th of this month. Covent Garden and the British Beauty Council launched the first-ever London Beauty Week! This consisted of late-night shopping, the Glossybox treasure hunt, and exclusive talks/masterclasses. This also worked as a platform for brands to…
A good product will sell itself is a timelessly popular concept. This is no surprise because it does hold a lot of truth. Still, there are numerous amazing products out there that may perfectly fit our needs, and many of us don’t even know they exist. Startup beauty brands need to be aiming to gain…
Have you noticed the recent uprise in beauty brands going green? Those of you who are aspiring to launch a brand in beauty may have considered in following the movement. Ever questioned the impact going clean and green could have on your success? Here is a breakdown that may help give you a better understanding…
