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Nov182019

The importance of direct interaction

Beauty, RetailBy OliviaNovember 18, 2019Leave a comment

Your brand is defined by the sum of all your customer interactions   Direct interaction with clients is one of the most memorable ways to represent your brand. This is a significant part of the often recognized importance of creating a good customer experience; in fact, the separation between you and your competitors has everything…

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Oct302019

KSA beauty market White paper

Beauty, RetailBy AnaOctober 30, 2019Leave a comment

Market analysis, growth, trends and forecast   The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…

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Oct252019

Engage your customers one sense at a time

Beauty, RetailBy OliviaOctober 25, 2019Leave a comment

Most successful brands today are those that deliver feelings and emotions One of the most effective ways to trigger human emotion is through our senses. Sensory branding is a powerful marketing tool that many of the most successful companies we know use to the fullest. It is the simple concept of taking more than one…

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Oct112019

How to use minimalism to elevate your brand

Beauty, RetailBy OliviaOctober 11, 2019Leave a comment

Simplicity is key when you desire to get your message across to a large amount of people.   There are countless possible routes that can lead a brand to its potential of success. Visual branding will almost always be a crucial factor whether we admit it or not. This entails any part of the brand…

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Sep192019

5 Insights from Beauty Industry Experts at LBW

BeautyBy OliviaSeptember 19, 2019Leave a comment

Anyone interested in the beauty industry may have heard of the exciting events taken place from the 11th-15th of this month. Covent Garden and the British Beauty Council launched the first-ever London Beauty Week! This consisted of late-night shopping, the Glossybox treasure hunt, and exclusive talks/masterclasses. This also worked as a platform for brands to…

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Sep122019

3 Ideas for startup brands attracting consumer attention

BeautyBy OliviaSeptember 12, 2019Leave a comment

A good product will sell itself is a timelessly popular concept. This is no surprise because it does hold a lot of truth. Still, there are numerous amazing products out there that may perfectly fit our needs, and many of us don’t even know they exist. Startup beauty brands need to be aiming to gain…

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Aug222019

The Green Revolution in Beauty

BeautyBy OliviaAugust 22, 2019Leave a comment

Have you noticed the recent uprise in beauty brands going green? Those of you who are aspiring to launch a brand in beauty may have considered in following the movement. Ever questioned the impact going clean and green could have on your success? Here is a breakdown that may help give you a better understanding…

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