In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…
The concept of grooming was once reserved for womens extensive skincare and beauty routines and male grooming consisted of showering and shaving at the very most. The male grooming market is now worth $56bn in global revenues and continues to grow year on year. So what exactly does this mean in regards to our expectation…
We are now coming to the end of an unforgettable beginning to the 20’s. Many would deem 2020 as a write off, and in some ways it should be. Nonetheless, certain beauty industry trends that are predicted to splash in 2021 have been heavily inspired by the pandemic. While it has been an opportunity to…
DIY beauty is no longer just a niche pursuit The COVID pandemic may not have been the start of DIY beauty recognition, but it has definitely pushed it over into the mainstream; homemade remedies are now beginning to expand beyond the growing yet small subculture of DIY users. The lockdown has also encouraged consumers to…
The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
From supplying your body with vital nutrients and boosting your immune system to serving as an aphrodisiac and mood enhancer, mushrooms are having a moment and one look at the shelves of health and wellness stores confirms they’re not going anywhere anytime soon. In the UK we live in a mycophobic culture. While we happily…
If you’re breaking out long after your teens are over, you may need to look beyond your #shelfie for the source of the problem. Dealing with adult acne can be a never-ending, frustrating process of finding what works. To be clear, the fastest fix for any type of hormonal acne is actually medication prescribed…
The past few years have shown a significant rise in brand collaborations, especially in the beauty industry. From brands partnering up with celebrities and influencers, to many beauty and pop-culture-inspired launches with some of the most popular including Fenty Beauty x HEYTEA, Colourpop x Sailor Moon, Urban Decay x Game of Thrones to name a…
When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
Movements like the green beauty wave have many consumers convinced that we should be avoiding synthetic chemicals in our cosmetics at all costs. With “Cult Beauty’s Farm To Face page championing homegrown products” and “73% of millennial women prioritizing green beauty” there is definitely an increase in conscious living; noticing that most the controversy on…
