The battle of influencers

The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…

A decade of beauty

Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future.  However, before looking forward too quickly, we should first take some time to reflect upon the last…

Makeup Trends set to explode in 2020

The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…

‘Tis the season for pop up beauty

Launching a temporary pop up shop is undoubtedly one of the most effective routes for brand promotion and customer engagement. Some of the many great reasons for doing this include opportunity for brand experimentation in terms location, visual themes and design, being cost-effective, and relating to this time of the year, getting the most out…

KSA beauty market White paper

Market analysis, growth, trends and forecast   The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…