The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…
Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future. However, before looking forward too quickly, we should first take some time to reflect upon the last…
The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…
With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…
Beauty is going through the menopause, the perimenopause at least, and it’s been a long time coming Menopause is a very sensitive part of a woman’s life. The change in hormones that take place is extreme and often has an impact that lives out through a variety of symptoms affecting both physical and mental…
Launching a temporary pop up shop is undoubtedly one of the most effective routes for brand promotion and customer engagement. Some of the many great reasons for doing this include opportunity for brand experimentation in terms location, visual themes and design, being cost-effective, and relating to this time of the year, getting the most out…
In the modern day world the $532bn beauty industry is filling up with some amazing brands that are unique to one another and target many different consumer demands. The advancement in innovation and cosmetic science is enabling new and exciting launches throughout. Now that 2019 is coming to its end, let’s reflect back on some…
From sleeping packs and treatment ampoules, to glass skin and a full 10 step skincare routine, the world of K-Beauty is as intimidating as it is fascinating. According to industry experts, South Korean trends are roughly a decade (if not even more!) ahead of the skincare on the retailer shelves in the West. Retail researchers…
Your brand is defined by the sum of all your customer interactions Direct interaction with clients is one of the most memorable ways to represent your brand. This is a significant part of the often recognized importance of creating a good customer experience; in fact, the separation between you and your competitors has everything…
Market analysis, growth, trends and forecast The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…