If I’m going to cocoon, I better come out a butterfly With our current events reducing people to self-isolation on a global scale, it’s important that we prepare ourselves. According to an article on the Business Insider, many US citizens have reported finding comfort in their skincare routines. Spending excess time indoors can also…
Minis are not just for the holidays, nor are they merely gifts; they’ve become a beauty category in their own right – Refinery29 Miniature products have made their way into mainstream popularity and for good reason. Aside from travel convenience, minis offer a commitment-free purchase allowing us to more easily experiment with high-end luxury…
More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future – sensemktg.com Experiential marketing is a marketing technique focused on direct engagement between brands and consumers which is why it is also referred to as engagement marketing. Marketing experts are familiar with the…
When it comes to skincare, you can’t always trust chic packaging or rosy marketing language that promises “plump, firm, clear, youthful, flawless skin.” Frankly, brands can say pretty much whatever they want, so it’s up to us consumers to know their ingredients – Byrdie The new health wave in conjunction with distrust in brands is…
The global beauty market is constantly evolving, and as a response to current events and growing consumer demands, undergoing some radical changes. Still, truly disruptive innovation in beauty is still rare. As an average consumer, we still might often feel like it’s the same ol’ thing, the only thing that’s different is the new shiny…
As gender begins to take a back seat in beauty, we’re investigating the new opportunities opening up for brands When it comes to beauty, the binary is suffocating. As many millennials would agree, gender doesn’t define a person. Gender is a reflection of the culture and the culture is ever-changing. The current rise of genderless…
The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…
“Within ‘clean beauty’ there are many, many different elements. Whether it is about sustainability, whether it is vegan, conscious living, free-from … playing into any of those would make you a clean brand. It can be fairly confusing for the customer.” – Sarah Meadows, the head buyer, Space NK. Despite the “clean beauty” movement making…
Bacteria and skin — the association alone makes us itch. Contrary to the popular belief, bacteria are not all bad. There’s such a thing as good bacteria and it’s made its way into our beauty cabinets. Lately, there’s been an explosion of probiotic skincare products, along with numerous studies on how these live bacteria and…
Now, the consumers don’t think of it as technology, they think of it as convenient and highly personalised and once these companies are able to, as I say, ‘close the loop’, it will really impact and accelerate product development and greater personalisation for the consumer – Laura Gurski, Accenture Along with increasing growth in…