It doesn’t take an expert to understand the importance of the packaging and presentation of a beauty brand or any brands products. It may often be the very first impression that consumers have of a brand which is why it should reflect the product in some way for the purpose of driving in the targeted…
With the COVID19 pandemic having a great impact on the economy, businesses are having to make changes accordingly. This could result in cutting back on staff, wages, work hours, or even finding themselves needing to close their companies temporarily or permanently. Whilst most businesses are slowing down, it is hard to imagine that new businesses…
Quarantine has naturally created restrictions in the work environment and consumerism. This has been leading to many struggling businesses with the beauty industry being no exception. Whilst it has been the most difficult time for startup brands especially, we should also remember to credit the bigger brands who are using their power to give something…
How comfortable would you feel taking a good hard look at the state of your beauty cabinet, pouch, drawers? Suggesting a general household spring clean may be out of the question seeing as there’s a good chance that it’s already crossed your mind if you haven’t done it. However, we would suggest a spring clean…
If a love for natural and organic alternatives has given you an interest in DIY products, now would be the time to take that interest to the next level. Self-isolation doesn’t have to stop us from reaping the benefits of our increasingly sunnier weather. Here, we are going to touch on some simple ways to…
Stress has been universally ranked as a key negative influence on our wellbeing. Even before our lives changed forever in practically a heartbeat, locking us inside and forcing us to take a much-needed break, our days were filled with stress-related disturbances. If you’ve ever suspected that your skin tends to take a hit during stressful…
Edible cosmetics are beginning to thrive in the beauty industry now more than ever. Its recent popularity is a partial outcome of our rising health wave and conscious living beginning to make its way into the industry in many different ways. This growing trend is essentially broken down into three categories: Supplements, food-grade makeup/skincare, and…
If I’m going to cocoon, I better come out a butterfly With our current events reducing people to self-isolation on a global scale, it’s important that we prepare ourselves. According to an article on the Business Insider, many US citizens have reported finding comfort in their skincare routines. Spending excess time indoors can also…
Minis are not just for the holidays, nor are they merely gifts; they’ve become a beauty category in their own right – Refinery29 Miniature products have made their way into mainstream popularity and for good reason. Aside from travel convenience, minis offer a commitment-free purchase allowing us to more easily experiment with high-end luxury…
More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future – sensemktg.com Experiential marketing is a marketing technique focused on direct engagement between brands and consumers which is why it is also referred to as engagement marketing. Marketing experts are familiar with the…
