What is a brand?
MABE brand consultants are an experienced group of visionaries, mastery creatives, and skilled community drivers who have a sharp, focused edge in creating new trends and cultures.
Successful brands are developed by providing high-quality products that deliver the perceived benefits users expect. A brand can establish an advantage over its competitors by creating a unique position in the market and the minds of its customers.
A brand is the core product augmented by a set of additional distinctive features that add value and deliver specific benefits to its users. Features that typically make up what is referred to as a brand bible, such as reputation, sentiment, loyalty, equity values, messaging, beliefs, community, and culture.