tea time

The battle of influencers

The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…

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A decade of beauty

Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future.  However, before looking forward too quickly, we should first take some time to reflect upon the last…

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