It is hard to believe that the internet was once dismissed as a fad and many believed it would fade out by the early 2000’s. Fast forward to 2022 and the internet is becoming one of the most influential aspects of our day to day lives. As the internet becomes more immersive, beauty and fashion…
New Year’s Eve may only feel like yesterday, but we are already in February and 2022 is well underway. With 2022 set to be one of the best in a while, many of us set out to take better care of ourselves this year. February can be a pretty dreary month. The cold, dark nights…
Nostalgia is set to be a big trend this year in the world of fashion and beauty. As 90’s trends take centre stage, the iconic stick on gemstone trend is making a return in 2022 along with some welcomed updates. Thanks to Gen Z’s social media domination, the stick on makeup craze inspired by season…
Over the past two years the world has changed drastically in a way that none of us could have expected and its impact on the ever-changing beauty landscape has been huge. If like us you are wondering what happened to 2021, then the prospect of looking into the new year may seem crazy. However, we…
With Christmas just a few weeks away, many of us are seemingly scrambling to find gifts for what seems like an endless list of friends and family. From your mum, who has everything and claims there is nothing she needs, to your bestie who is super picky and returns everything, Christmas shopping is often a…
Birchbox launched in 2010 and in the UK in 2013 and has quickly become the UK’s number one beauty box subscription service. Last month, the brand announced that they had been acquired by women’s health start-up FemTec Health. According to Forbes, the texas-based firm thought to be worth $380m alone, laid down more than $45m…
Make-up trends come and go, from the neon eyeshadows that defined the 80’s to supermodel Twiggy’s iconic false lash look of the 60’s. It is hard to pinpoint exactly why some trends become so iconic and why future generations take inspiration from them, but it is clear to see that many of our favourite looks…
In the wake of COP26 and Eco week, it seems the subject on everyone’s minds is climate change and particularly what we can do to help. You would be forgiven for thinking that what we eat, how we travel and how we power our homes are the biggest factors and the main things we can…
Spooky season is finally here. The time of year to play around with your most adventurous makeup looks and an opportunity to become any character you desire. With a number of top makeup brands launching special edition Halloween collections whilst others launch a range of deep shades and wintry colours that are fit for Halloween…
Remember a time when juicing was the answer to every wellness woe in the book? Our Instagram feeds seemed to be overloaded with health and beauty boosting elixirs that fitness pros and celebs alike swore by, and we all dutifully followed. Despite continuing new wellness trends, it seems we are reverting back to age old…
The hustle and bustle of airport terminals fell silent over the past year and a half and many of us missed the opportunity to travel the world. The drastic fall in airport traffic also hit beauty brands from Clarins to Estee Lauder as much of the holiday sales they would expect to make through travel…
In recent years, the African beauty business has grown significantly and is predicted to continue to grow by $1.26 billion over the next four years. Despite this demand for both luxury Western brands and homegrown beauty labels, Africa has been underserved by online retailers. Enter Jendaya, a new e-commerce platform launched this year which aims…
La Beauté Française is the first BtoB (Business to Business) marketplace specifically dedicated to Made-in-France, responsible cosmetics and indie brands. Aiming to better facilitate the relationship between independent cosmetic brands and retailers and distributors, this start-up uses a simple business model to provide a site that seamlessly caters to the needs of professionals. The launch…
Dark nights, cosy jumpers and cold weather looms, to the despair of many. Despite the impending grey skies, it doesn’t have to be all doom and gloom. Just when we thought that summertime blues were really kicking in, we caught a glimpse of warm plum lipstick in the bottom of our makeup bag and remembered…
It is often easy to forget the power we hold as consumers and that the decision to shop from an independent brand rather than a larger chain can have a huge effect on the success of smaller business owners. It can even go so far as making a significant social change and becoming an anti-racism…
Douglas is the leading premium beauty platform in Europe. Offering more than 130,000 beauty and lifestyle products in online shops, the beauty marketplace and more than 2,000 stores. The German retailer offers the largest product portfolio in Europe, from premium industry brands, high-quality exclusive brands, independent trend and niche brands, the retailer certainly has something…
We’re talking masks, and not the type we have become so accustomed to wearing over the past year. Hair masks, sometimes skipped from routines for their reputation for being time consuming and sometimes less than effective. You would be wrong to underestimate the power of a great hair mask, and we are about to tell…
Once neglected in favour of other beauty statements, nail trends have dominated social media pages and the red carpet in recent years with everything from metallic tips to 3D designs. If you thought that selecting the perfect nail colour from the rainbow wall in the nail salon was hard, the myriad of treatments and design…
After a questionable year, hot girl summer has finally arrived and with that the summer season evokes thoughts of beach days, barbecues and balmy summer nights with the opportunity to get creative with our beauty routines. However, palm trees and cocktails aside, summer comes with a long list of beauty woes. From humidity frizz to…
Beauty trends are ever evolving and brands are quick to adapt to keep up with the latest. However, as some come and go whilst others prove they are here to stay and will set the pace for the next generation of beauty. Brands now embracing inclusivity and taking a gender-neutral stance are dominating the beauty…
Launching a business is a dream for many, but in an oversaturated industry like beauty it is no easy feat. Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. Besides the financial aspects, entrepreneurs…
For years there have been rumours of a move to the UK for beauty giant Sephora and the time has finally come. Last week, LVMH owned Sephora confirmed its acquisition of the major e-commerce platform Feelunique with a deal expected to close between March and July next year. The buy signals a big move for…
Now more than ever, the world is waking up to the importance of handling waste effectively. We are now rescuing more and more plastic from landfill, making changes such as opting for reusable alternatives and replacing single-use carrier bags with. Many of us aim to recycle as much as we can but, until fairly recently,…
With a vast number of beauty fairs and trade shows taking place across the globe, as a startup you may feel slightly intimidated at the prospect of exhibiting at one. However, exhibitions and shows offer the perfect opportunity to put you on the map, they serve as an excellent way to carry out customer research…
From time to time we all get the urge to splash the cash on a ridiculously expensive product, believing it will give us celebrity red-carpet worthy results. However, unless you really are a red-carpet regular, chances are you’re more often on the hunt for a cheaper alternative. Instagramable cult brands and luxury labels may dominate…
It may be skirt season but with the easing of restrictions continually being pushed back, our dreams of tanned skin, bikinis and sand in our toes, seem to be dangling just out of reach. Although we may not be able to replicate our Pinterest, dream getaways at home, we may be able to get a…
When it comes to destroying the taboo that surrounds topics of feminine wellness, we have come a long way. Women now feel far more comfortable talking about periods, bikini waxes and even smear tests, but somehow we haven’t quite tackled the dreaded M word. Just the mention of menopause can make many of us shudder,…
African beauty is steeped in history, ancestral knowledge and powerful natural ingredients. African beauty rituals have been passed on from generation to generation and are now making their way onto beauty shelves everywhere. As a result of Africa’s wealth of natural resources and ingredients made by mother nature such as shea butter, argan oil and…
Whether you are remaining hopeful for a summer heatwave at home or packing your bags for a trip to sunnier climes, one thing we all need is a good SPF. Despite an increase in sales during the summer months, extensive research shows that we should all be wearing sunscreen everyday, even during cloudy and rainy…
The beauty industry continuously sees new innovation with countless new brands and an array of new products and ingredients. Possibly the most interesting change has been how we buy beauty products. Beauty shopping once meant a trip to the beauty floor at a department store to browse the counters and trial products. As online shopping…
When it comes to skincare, we have been led to believe that there is a product out there to solve all of our skin-woes. As a result, we spend our time in front of the bathroom mirror applying a myriad of products to our skin in hopes of achieving the flawless face of dreams. Inspired…
For some the idea of eternal youth is enticing, for others the desire to live a life without fear of ageing prevails over any beauty treatment offered. For a long time, much of the beauty industry has found itself in the midst of an anti-ageing epidemic. Products claiming to rid wrinkles and lift skin fill…
Not so long ago, conversations about care for ‘down there’ were full of embarrassment, misinformation and questionable chemicals. More recently, the industry has made way for brands and products that feel empowering and focus on taking care of the most sensitive parts of our bodies. Everything from intimate washes to post-wax care and innovative period…
The gyms may have finally reopened, but after almost a year spent at home our workout routines have changed dramatically. For some, the gym can be a daunting place full of complicated machines, the possibility to workout in the judgement-free comfort of our own homes during lockdown has been a welcomed adjustment. This change has…
Often overlooked in favour of another episode of your favourite Netflix show, a good night’s sleep is considered one of the three most important pillars of human health. Alongside good nutrition and regular exercise, getting enough sleep is one of the best things we can do to take care of our bodies. As we sleep,…
Over the past year, Zoom-friendly-makeup and leisure wear has become our new normal. Without access to beauty professionals, many of us took everything from hair coloring and nail art to facials and hair removal into our own hands. Beauty and self care became a welcome distraction during lockdown and a way of relaxing in turbulent…
The way we shop for beauty products is constantly changing. Whether we shop in store or online, one trend that’s here to stay, less is more. The clean beauty movement that was once a niche trend dominated by the likes of British brand Ren – the Swedish word for clean, is now more widespread than…
CBD seems to be making an appearance in almost every product on the shelves, from candles to chocolate and even clothing. It has also taken the beauty industry by storm. An upgrade for cannabis’ stoner image, the hero ingredient can be found in serums, moisturizers and a whole host of other lotions and potions with…
We have all dreamt of finding a beauty routine that works perfectly for us, tailored specifically to every need and desire. After spending countless hours and not to mention a hefty price on ‘trial and error’ products, there must be a better way of finding the right products. The secret to perfect skin may be…
In recent years, we have become akin to the ‘Instagram look’. Heavy contour, polished brows and fluttering false lashes have dominated our feeds. However, makeup is steeped in a rich history of creativity and takes influence from various art forms. The birth of RuPaul’s Drag Race brought drag culture to mainstream media. The show garnered…
Supplements are often a controversial subject that no one can seem to entirely agree on. Some believe supplements are useless, others take something for everything. We all know that beauty isn’t skin deep but as people become increasingly concerned with what they put into their bodies, the idea that a supplement could solve your skincare…
Skin is big business in the beauty industry. A survey conducted by OnePoll for Groupon found the average woman spends around $313 on her appearance per month, this adds up to a whopping $3756 per year. With such an array of products to choose from depending on skin type, concern or need, it can often…
The world of male grooming has come a long way in recent years. Not only has the male grooming industry gone from being pretty much non-existent to a booming multi-billion-pound business, it is also far more widely accepted for the modern man to partake in some sort of grooming regime. According to a recent study,…
In a turbulent and unpredictable time, our beauty routines have sometimes been the saviour that has helped get us through. An evening of pampering is sometimes exactly what is needed after a day of Zoom calls and homeschooling. Our desire to turn to beauty in dark times is nothing new. Beauty has always been a…
At a time when we are more invested in the lives of celebrities than ever before, it’s not surprising so many of our fave celebs have put on their entrepreneurial hats and are exploring the world of skincare and beauty. If anyone can sell us the latest product, someone with a few million followers can,…
Technology has taken over our day to day lives and has extended to our home beauty routines with the beauty devices industry said to have reached a value of $47.4 billion in 2019 alone. Clean beauty retailer Credo reported that sales of skincare tools more than doubled in percentage over the past year, showing consumers…
Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…
In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…
Over the past year, the world we were so familiar with changed at an unimaginable rate. As drastic measures were taken to control the virus, businesses had to close their doors, many for the last time. Images of empty highstreets and closing down sales left a feeling of emptiness and dread for the future of…
The concept of grooming was once reserved for womens extensive skincare and beauty routines and male grooming consisted of showering and shaving at the very most. The male grooming market is now worth $56bn in global revenues and continues to grow year on year. So what exactly does this mean in regards to our expectation…
We are now coming to the end of an unforgettable beginning to the 20’s. Many would deem 2020 as a write off, and in some ways it should be. Nonetheless, certain beauty industry trends that are predicted to splash in 2021 have been heavily inspired by the pandemic. While it has been an opportunity to…
DIY beauty is no longer just a niche pursuit The COVID pandemic may not have been the start of DIY beauty recognition, but it has definitely pushed it over into the mainstream; homemade remedies are now beginning to expand beyond the growing yet small subculture of DIY users. The lockdown has also encouraged consumers to…
The pandemic isn’t a problem when you’re computer-generated. – Bloomberg Influencer marketing is a big business. Though it’s definitely not new, it is tied to the growth of social media making the platforms one of the largest pools of lead generation. Companies tend to use different tools to prove their authenticity, and the best…
Whether you love a sugary floral smell, a spicy and woodsy vibe, or something more fresh and vibrant, when it comes to scents, what you go for tells a lot about you and your personal brand. Certain scents bring out certain memories, but despite how much you may secretly love your granny’s old perfume and…
The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…
From supplying your body with vital nutrients and boosting your immune system to serving as an aphrodisiac and mood enhancer, mushrooms are having a moment and one look at the shelves of health and wellness stores confirms they’re not going anywhere anytime soon. In the UK we live in a mycophobic culture. While we happily…
If you’re breaking out long after your teens are over, you may need to look beyond your #shelfie for the source of the problem. Dealing with adult acne can be a never-ending, frustrating process of finding what works. To be clear, the fastest fix for any type of hormonal acne is actually medication prescribed…
The past few years have shown a significant rise in brand collaborations, especially in the beauty industry. From brands partnering up with celebrities and influencers, to many beauty and pop-culture-inspired launches with some of the most popular including Fenty Beauty x HEYTEA, Colourpop x Sailor Moon, Urban Decay x Game of Thrones to name a…
When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
Movements like the green beauty wave have many consumers convinced that we should be avoiding synthetic chemicals in our cosmetics at all costs. With “Cult Beauty’s Farm To Face page championing homegrown products” and “73% of millennial women prioritizing green beauty” there is definitely an increase in conscious living; noticing that most the controversy on…
‘Change the Facts, Not the Fro’ – WorldAfroDay September 15th For as long as we can remember straight and long cascading locks have been considered the epitome of beauty and success. In desire first and foremost to blend in and fit the very narrow standards of what’s considered desirable, women around the world have…
Ayurveda in Sanskrit translates to “life knowledge” and teaches nourishment following the rhythms of nature From K-beauty to J-beauty, A-beauty, and most recently Nordic beauty, it’s fantastic to see how different regions of the world can draw from their own culture and bring something new to the beauty industry. Ayurvedic beauty, or Indi-beauty, is…
The beauty industry is continuously generating new brands, which has in turn inspired mixed feelings amongst consumers; while beauty junkies love exploring new products, the over-saturation can be overwhelming for many others. Even so, innovation in the industry has now reached one of the highest points it ever has. This can make it exciting to…
It used to be one of those things accessible only to celebrities, expensive, and almost impossible to apply quite right at home unless you’re a highly-skilled veteran. But, enabled by social media, the hair extensions market is on the rise making it easier than ever to fake your way to envious locks. In fact, the…
The popularity of beauty subscription boxes has been increasing rapidly ever since they were introduced with recent stats showing a 40% rise since last year. Subscription boxes are probably the best way to experiment and discover new products on a consistent level. We all know beauty products are definitely not one size fits all kind…
The beauty industry is continuously evolving through innovation, trends, and strategy. There are many positive aspects to the increasing number of skincare options, but the level of saturation currently on the market is beginning to confuse consumers causing overwhelm. Single product skincare brands have become a part of the broader minimalistic beauty approach that works…
For many of us, face masks have become an essential part of everyday life thanks to the coronavirus. But regularly wearing one can have an unfortunate side-effect: mask-induced acne, aka “maskne”. The high levels of stress brought about from the pandemic also factor in as a cause; so, although wearing masks may not be…
As city air becomes more toxic, sales of a new type of product are booming – The Guardian With an annual recording of 4.2 million deaths on account of pollution, we have now reached a point where most of the world is living in toxic environments. Pollution in our air is a top cause…
Skin whitening in beauty is “a rapidly growing market that’s estimated to reach a valuation of $24 billion in the next decade”. News horror stories displaying the dangers of skin bleaching have been brought to awareness in the past, but there has been no emphasis on the extent of the problem and the many lives…
Consumers, especially millennials and members of gen Z, are willing to pay a premium for transparent products and show fealty to transparent brands – Beauty Independent Consumers have recently become more conscious of the choices they make which has been brought about by a new movement of interest within health and ethics. Due to…
Beauty is second only to gaming as the most sought-after topic on YouTube. It’s been a minute since social media had replaced glossy magazine ads and billboards as the starting point for new product discovery. The beauty industry not only embraced social media but was one of the first industries that leveraged its power…
The most common misconception is that creating a standout product is enough for success. In truth, besides just an effective formula to drive brand growth, it’s essential to have a strong business plan and no time is this more important than when expanding your business by entering new markets. Expanding your brand into a new…
The beauty industry has been recognized for its resilience throughout previous economic downfalls such as the recession 2001 and 2008 managing to bounce back fully by 2010. Although forecasts are predicting similar results in terms of the 2020 pandemic, brands are still vulnerable with the president of ITEC France, David Bondi, reporting that “the crisis…
From tech to skincare, every industry is currently seeing the same trend, a growing number of small companies with bold ideas and big ambitions. While big players are relying on their brand recognition and legacy, the disruptors are entering the market using a consumer-focused approach giving them an advantage that’s hard to match. Beauty is…
In this day and age, most of us are being repeatedly reminded about the importance of sun protection, especially in the beauty industry. Studies are consistently proving that the sun is without a doubt the top cause of premature aging. Many of you are probably familiar with the story of William McElligott, the lorry driver.…
The first impression of a brand is formed within 7 seconds – Forbes Your innovative formula and effective ingredients, the sustainable packaging and the affordable price point, all the time and effort spent on every little detail, and the reason behind you going through all of this in the first place – you have…
The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Although long overdue, with products suited for black women being noticeably absent from retail shelves, things are starting to change. In the light of recent global events supporting the black community and black-owned businesses feels especially…
Launching a new brand in an established industry is easy. Doing it successfully however is a whole different story. The beauty landscape is evolving rapidly with indie DTC and experiential marketing taking charge in changing not just the way we shop but impacts the whole customer journey. Good ideas are conceived every day, yet so…
It doesn’t take an expert to understand the importance of the packaging and presentation of a beauty brand or any brands products. It may often be the very first impression that consumers have of a brand which is why it should reflect the product in some way for the purpose of driving in the targeted…
The collision between skincare and technology has recently become one of the most innovative growing trends in the beauty industry. The selection is increasing with beauty gadgets being made for a number of purposes including exfoliation, toning, red light therapy, etc. Whilst the power of beauty tools have been used in eastern remedies, they have…
Investment in indie beauty is soaring, making it harder than ever to stand out as a new player. Data from 2017 suggests that the worldwide market for cosmetics, beauty products, and skincare has already eclipsed £482 billion. In the UK alone, the beauty industry earns more than £17 billion annually and employs 1 million people.…
With the COVID19 pandemic having a great impact on the economy, businesses are having to make changes accordingly. This could result in cutting back on staff, wages, work hours, or even finding themselves needing to close their companies temporarily or permanently. Whilst most businesses are slowing down, it is hard to imagine that new businesses…
DISCLAIMER – LEGAL STATEMENT Please be advised that some or all of the information contained in this document may not be applicable to all businesses or places of work. We strongly recommend that before implementing any of the ideas contained herein you carefully evaluate, and consult with outside legal counsel as appropriate, the legality, applicability,…
If your brand isn’t healthy, neither is your business. Starting a business, and creating and establishing a brand, no matter how big or small is a huge achievement on its own. To stay top of mind however, best brands, just like best businesses must evolve and adapt over time. In today’s fast-paced environment no business…
Quarantine has naturally created restrictions in the work environment and consumerism. This has been leading to many struggling businesses with the beauty industry being no exception. Whilst it has been the most difficult time for startup brands especially, we should also remember to credit the bigger brands who are using their power to give something…
How comfortable would you feel taking a good hard look at the state of your beauty cabinet, pouch, drawers? Suggesting a general household spring clean may be out of the question seeing as there’s a good chance that it’s already crossed your mind if you haven’t done it. However, we would suggest a spring clean…
If a love for natural and organic alternatives has given you an interest in DIY products, now would be the time to take that interest to the next level. Self-isolation doesn’t have to stop us from reaping the benefits of our increasingly sunnier weather. Here, we are going to touch on some simple ways to…
Stress has been universally ranked as a key negative influence on our wellbeing. Even before our lives changed forever in practically a heartbeat, locking us inside and forcing us to take a much-needed break, our days were filled with stress-related disturbances. If you’ve ever suspected that your skin tends to take a hit during stressful…
Edible cosmetics are beginning to thrive in the beauty industry now more than ever. Its recent popularity is a partial outcome of our rising health wave and conscious living beginning to make its way into the industry in many different ways. This growing trend is essentially broken down into three categories: Supplements, food-grade makeup/skincare, and…
If I’m going to cocoon, I better come out a butterfly With our current events reducing people to self-isolation on a global scale, it’s important that we prepare ourselves. According to an article on the Business Insider, many US citizens have reported finding comfort in their skincare routines. Spending excess time indoors can also…
Minis are not just for the holidays, nor are they merely gifts; they’ve become a beauty category in their own right – Refinery29 Miniature products have made their way into mainstream popularity and for good reason. Aside from travel convenience, minis offer a commitment-free purchase allowing us to more easily experiment with high-end luxury…
More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future – sensemktg.com Experiential marketing is a marketing technique focused on direct engagement between brands and consumers which is why it is also referred to as engagement marketing. Marketing experts are familiar with the…
When it comes to skincare, you can’t always trust chic packaging or rosy marketing language that promises “plump, firm, clear, youthful, flawless skin.” Frankly, brands can say pretty much whatever they want, so it’s up to us consumers to know their ingredients – Byrdie The new health wave in conjunction with distrust in brands is…
The global beauty market is constantly evolving, and as a response to current events and growing consumer demands, undergoing some radical changes. Still, truly disruptive innovation in beauty is still rare. As an average consumer, we still might often feel like it’s the same ol’ thing, the only thing that’s different is the new shiny…
As gender begins to take a back seat in beauty, we’re investigating the new opportunities opening up for brands When it comes to beauty, the binary is suffocating. As many millennials would agree, gender doesn’t define a person. Gender is a reflection of the culture and the culture is ever-changing. The current rise of genderless…
The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…
“Within ‘clean beauty’ there are many, many different elements. Whether it is about sustainability, whether it is vegan, conscious living, free-from … playing into any of those would make you a clean brand. It can be fairly confusing for the customer.” – Sarah Meadows, the head buyer, Space NK. Despite the “clean beauty” movement making…
Bacteria and skin — the association alone makes us itch. Contrary to the popular belief, bacteria are not all bad. There’s such a thing as good bacteria and it’s made its way into our beauty cabinets. Lately, there’s been an explosion of probiotic skincare products, along with numerous studies on how these live bacteria and…
Now, the consumers don’t think of it as technology, they think of it as convenient and highly personalised and once these companies are able to, as I say, ‘close the loop’, it will really impact and accelerate product development and greater personalisation for the consumer – Laura Gurski, Accenture Along with increasing growth in…
The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…
Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future. However, before looking forward too quickly, we should first take some time to reflect upon the last…
Whether you’re just trying to fight off January blues by daydreaming of warm, sunny places or you started planning your next holiday, there’s a place that should definitely be on your radar. In 2020 all roads lead to Winter at Tantora, one of the most exciting and diverse festivals to be held this season. The…
The ever-changing fast-paced nature of trends perfectly mirrors the definition itself. The public is always wanting something fresh; not necessarily something that‘s never been seen before, as we have seen history repeat itself countlessly in the beauty world, just something that hasn’t been overused within the last few years. That being said, novelty is always…
With the many liberal subcultures in our society pushing boundaries, questioning gender roles is a popular topic. Wearing makeup has been a part of your typical women’s routine for a long time but this societal norm is being challenged more and more with efforts to expand the scope by helping makeup become genderless. That being…
Beauty is going through the menopause, the perimenopause at least, and it’s been a long time coming Menopause is a very sensitive part of a woman’s life. The change in hormones that take place is extreme and often has an impact that lives out through a variety of symptoms affecting both physical and mental…
Launching a temporary pop up shop is undoubtedly one of the most effective routes for brand promotion and customer engagement. Some of the many great reasons for doing this include opportunity for brand experimentation in terms location, visual themes and design, being cost-effective, and relating to this time of the year, getting the most out…
In the modern day world the $532bn beauty industry is filling up with some amazing brands that are unique to one another and target many different consumer demands. The advancement in innovation and cosmetic science is enabling new and exciting launches throughout. Now that 2019 is coming to its end, let’s reflect back on some…
From sleeping packs and treatment ampoules, to glass skin and a full 10 step skincare routine, the world of K-Beauty is as intimidating as it is fascinating. According to industry experts, South Korean trends are roughly a decade (if not even more!) ahead of the skincare on the retailer shelves in the West. Retail researchers…
Your brand is defined by the sum of all your customer interactions Direct interaction with clients is one of the most memorable ways to represent your brand. This is a significant part of the often recognized importance of creating a good customer experience; in fact, the separation between you and your competitors has everything…
Market analysis, growth, trends and forecast The beauty industry in Saudi Arabia is growing at a rapid pace. The relatively small population of 28 million constitutes an enormous group of consumers with a standard of living incomparable with almost any other country in the world. With the GDP of USD 25,961 per capita, the…
Most successful brands today are those that deliver feelings and emotions One of the most effective ways to trigger human emotion is through our senses. Sensory branding is a powerful marketing tool that many of the most successful companies we know use to the fullest. It is the simple concept of taking more than one…
Simplicity is key when you desire to get your message across to a large amount of people. There are countless possible routes that can lead a brand to its potential of success. Visual branding will almost always be a crucial factor whether we admit it or not. This entails any part of the brand…
Multichannel sales help retain 73% of customers Storefront states that temporary retail gains an annual estimate of 80 billion dollars. After reviewing some of the benefits that pop up shops seem to be consistently bringing to beauty brands, it is not at all surprising. The outcome can work as an asset to growing any business…
Anyone interested in the beauty industry may have heard of the exciting events taken place from the 11th-15th of this month. Covent Garden and the British Beauty Council launched the first-ever London Beauty Week! This consisted of late-night shopping, the Glossybox treasure hunt, and exclusive talks/masterclasses. This also worked as a platform for brands to…
A good product will sell itself is a timelessly popular concept. This is no surprise because it does hold a lot of truth. Still, there are numerous amazing products out there that may perfectly fit our needs, and many of us don’t even know they exist. Startup beauty brands need to be aiming to gain…
Have you noticed the recent uprise in beauty brands going green? Those of you who are aspiring to launch a brand in beauty may have considered in following the movement. Ever questioned the impact going clean and green could have on your success? Here is a breakdown that may help give you a better understanding…
