Beauty & Lifestyle News

Beauty Tech | Douglas Supports Growing Brands

Douglas is the leading premium beauty platform in Europe. Offering more than 130,000 beauty and lifestyle products in online shops, the beauty marketplace and more than 2,000 stores.  The German retailer offers the largest product portfolio in Europe, from premium industry brands, high-quality exclusive brands, independent trend and niche brands, the retailer certainly has something…

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The Children of Gen X | How to target Generation Z

Marketing tactics change constantly. Societal trends, cultural shifts and most importantly target market are the driving forces behind these vital marketing strategies. While Millennials continue to dominate a large percentage of business’ target audience, it’s the new kids on the block that are shifting current trends and shaking up the industry. Generation Z to be…

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Black Owned | 10 Black Owned Beauty Brands You Should Know

In the rapidly growing world of beauty, diversity and inclusivity has become an increasingly pressing issue. The Black Lives Matter movement dominated headlines and Blackout Tuesday saw the vast majority of Instagram post a black square on their feed in protest against racial inequality and police brutality. The movement showed solidarity and raised awareness of…

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We need to talk about PCOS

If you’re breaking out long after your teens are over, you may need to look beyond your #shelfie for the source of the problem.    Dealing with adult acne can be a never-ending, frustrating process of finding what works. To be clear, the fastest fix for any type of hormonal acne is actually medication prescribed…

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Natural vs. Synthetic Skincare: The Misconception & Facts

Movements like the green beauty wave have many consumers convinced that we should be avoiding synthetic chemicals in our cosmetics at all costs. With “Cult Beauty’s Farm To Face page championing homegrown products” and “73% of millennial women prioritizing green beauty” there is definitely an increase in conscious living; noticing that most the controversy on…

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The battle of influencers

The vast majority of marketers have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge Beauty brands working with influencers and utilising their voice is becoming one…

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A decade of beauty

Entering a new decade has many beauty lovers pondering over and predicting the next new trends to take over the industry. Cosmetic expertise and innovation is currently growing fast which is naturally bringing about curiosity for the future.  However, before looking forward too quickly, we should first take some time to reflect upon the last…

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