We’re talking masks, and not the type we have become so accustomed to wearing over the past year. Hair masks, sometimes skipped from routines for their reputation for being time consuming and sometimes less than effective. You would be wrong to underestimate the power of a great hair mask, and we are about to tell you why.
Whether hair is dry and damaged from too much heat or if your locks lack shine and have been looking lacklustre lately, there is a solution. Everything you need to update your haircare routine is right here.

Moisture boosters
Dry and damaged strands are one of the most common hair concerns. Thirsty lacks shine, often appears frizzy and contributes to further damage through breakage. Sometimes it can feel like you are fighting a losing battle and no matter how much conditioner you pour on your locks they still seem less than glossy. This is where a deeply nourishing and ultra moisturizing hair mask comes in, the perfect way to add a much needed dose of conditioning treatment to damaged hair.
Pureology’s Hydrate Soft Softening Treatment is the perfect post summer pick me up. Designed to replenish ravaged and straw-like hair using an array of vegan friendly butters and oils to deeply hydrate strands.
If you are willing to invest a little more in your hair care routine, then the much loved brand Gisou has you covered. Influencer and beekeeper Negin Mirsalehi has been using her family’s home-grown honey in her own famously good hair since she was a child. Quickly becoming the natural wonder product that keeps on giving, honey takes centre stage in this selection of hair products. The honey-infused hair mask uses the emollient properties of honey alongside castor oil and hydrolysed wheat protein for strength and shine. Its rich texture and subtle honey scent makes masking a dream.

Curly hair saviours
Curly and kinky hair sometimes need a little extra love but that doesn’t mean that bouncy, glossy, under control hair is out of reach. With the right mask, you can transform unruly locks into soft, silky tresses. Adding much needed moisture and elasticity without weighing hair down or disrupting texture.
Davine’s LOVE Curl Mask is a lusciously creamy formula enriched with Noto almond extract. Almonds are known for their abundance of hair strengthening proteins and moisturising healthy fats which nourish hair without overloading it. Sustainably produced on the brand’s Italian farmland, this is a must have for curly hair and will inject life into tired coils.
Briogio’s Curl Charisma Rice Amino + Avocado Hydrating & Defining Hair Mask is packed full of naturally derived and ultra-nourishing ingredients. This formula is scientifically proven to boost curl moisture by up to 72% after just two uses and enhances ‘slip’ to give greater curl definition and softer, bouncier tresses. Working to define curls while making hair more manageable to help you fall back in love with your natural locks.

Oily hair busters
If you find that your hair is on the oiler side, you would be forgiven for thinking that a hair mask just isn’t for you. Although an ultra-rich formula may weigh down strands and leave hair looking limp, there are a number of lightweight masks that are designed to purify whilst they nourish your hair.
Gallinée is designed to use good bacteria to help to protect your microbiome – the delicate, protective layer over your skin and their Care Mask does just that. Clinically-proven to calm irritated scalps and reduce sebum production, this 96% natural mask is packed full of skin and hair loving fermented rice water, prebiotics and postbiotics that work to soothe, nourish and purify in one simple step. Making hair instantly stronger and shinier without the usual heaviness of a deep conditioning treatment.
While not technically a mask, Elvive’s Wonder Water is the rinse-out treatment that transforms hair in just 8 seconds. Powered by Lamellar Water Technology the liquid conditioner formula resurfaces hair fibres for smoother hair with glassy shine and a silky touch. The weightless water works to deeply nourish dry ends without weighing hair down.

Shine restorers
As party season approaches, we’re all longing for glossy locks. Smooth, shiny hair is just a mask away, with luxurious formulas that are guaranteed to inject some serious shine into dull strands.
Ouai Haircare’s Treatment Masque features a medley of nourishing ingredients such as shea butter and keratin that reduce frizz, strengthen strands and control flyaways. This A-list approved brand will seal brittle cuticles to reveal dazzling shine that lasts. If that’s not enough, Ouai’s signature Melrose Place scent will fill your bathroom with added luxury.
Once only available in salons, Olaplex’s No.3 Hair Perfector works hard to seek out broken bonds caused by chemical and heat damage to repair and restore them. Used as a pre-shampoo mask, this silky fluid will reform hair and add some seriously salon-worthy shine right from the comfort of your own home.

Colour revivers
Bleaching and colouring can take the life out of hair, that bang on trend balayage may have seemed like a good idea at the time but now you’re struggling with stressed out strands. There’s no need to despair, you can still experiment with gorgeous colour and have luscious locks.
Bleach London’s Reincarnation Mask promises to resurrect even the most stressed out strands. Enriched with sunflower seed extract and micro wheat proteins, it not only hydrates and boosts elasticity, but also leaves hair sleek, shiny and strong whilst enhancing colour vibrancy, plus the formula is completely cruelty free and vegan.
Created by editorial stylist Kevin Murphy, the Cool.Angel Colour Enhancing Shine Treatment is perfect for platinum, silver, ash blonde, ash brunette and of course natural grey tones. This conditioning treatment is specially formulated to enhance existing ash tones and adds a touch of slate grey, while neutralizing unwanted red hues. Leaving colour enhanced and vibrant and hair soft and silky, whether you are embracing your natural greys or opting for a dramatic new look, this treatment is sure to revive colour in an instant.