With a vast number of beauty fairs and trade shows taking place across the globe, as a startup you may feel slightly intimidated at the prospect of exhibiting at one.
However, exhibitions and shows offer the perfect opportunity to put you on the map, they serve as an excellent way to carry out customer research in a face to face environment and give you the opportunity to learn and develop your own business skills.
This also gives you an opportunity to connect with customers and allow them to see the face behind a brand. This creates a key personal connection that can continually drive sales and encourage repeat business, once a customer has made a connection it is likely they will return.
The past year has proved challenging for beauty fairs, forced to postpone due to the global pandemic a shift to online fairs offered an alternative but unfortunately lacked the opportunity for the face-to-face engagement that is so necessary at events like these. Thankfully, beauty fairs are set to make a welcomed return in the coming months.
Even at the earliest of startup stages, a beauty fair can be an extremely beneficial tool in starting your business. Here are some European shows that aren’t to be missed.
Speak to anyone in the beauty industry and you can guarantee they are familiar with Cosmoprof. Cosmoprof Worldwide Bologna is a tailor-made fair divided into three different trade shows dedicated to specific industries and distribution channels. Cosmopack is dedicated to the cosmetics supply chain and covers all of its various components including: ingredients and raw materials, contract and private label manufacturing, packaging, applicators, machinery, automation and full-service solutions.
COSMO Hair, Nail & Beauty Salon has an optimized layout specifically for distributors, owners and professionals from beauty centers, wellness centers, spas, hair salons and hotels. There is a wide selection of goods from the best suppliers of products, equipment, furnishings and services meant for the professional world of hair, nails and beauty salons.
The final show, COSMO Perfumery & Cosmetics is designed for buyers, distributors and companies interested in what is new in the world of fragrance and cosmetics as pertains to the retail channel. This show features a selection of the best cosmetics brands in the world able to meet the needs of an ever more sophisticated distribution industry that is undergoing change.
With each show opening and closing on different dates in order to make the visit easier to professionals and maximize business and networking opportunities, Cosmoprof Bologna is now in its 53rd year of operation. Unfortunately, due to the global pandemic they have been forced to postpone and the next event will take place in Spring 2022. However, the 2019 edition saw more than 3,000 exhibitors and more than 265,000 visitors. If any show is going to provide your business with a platform, this is it.
The market-leading Professional Beauty exhibitions take place in the UK and Ireland as well as South Africa, India and Dubai, bringing together the key brands at an industry gathering of beauty, spa and wellness professionals. If you’re looking to expand your business, sharpen your client offering or if you just want to pick up some handy tips, then this is your show. From skincare to advanced treatments, specialist equipment to wellness, nails to tanning, Professional Beauty has it all.
It’s worldwide recognition makes it the ideal place to network and compete with topmost cosmetic industrialists. Alongside the exhibitions, professional beauty also offers a monthly business magazine for UK beauty, spa, nail and make-up professionals. Helping to keep you up to date and serve inspirational business features and news.
Finally, The Professional Beauty Awards and World Spa & Wellness Awards are the most prestigious awards scheme for the beauty aesthetics, nail and spa industries, recognising those who make a real difference to the industry and encouraging their development. An accolade that will stand out to any potential customer and the perfect way to gain recognition from competitors across the globe.
The Indie Beauty Expo is the place to be for startup businesses and independent brands. Offering the ideal platform to recognise and celebrate emerging brands to support the growth and success of budding beautyprenuers.
In just five years, Indie Beauty Expo has gone from art-house indie to the world of beauty’s most desirable beauty showcase to see and be seen by media, retailers, buyers, and consumers. Many brands that first made their debut at IBE now stock the shelves at major retailers and are at the forefront of current trends.
While it remains true to its original concept as a platform for emerging brands and entrepreneurs, IBE has grown to include retail pop-ups and an organization to assist entrepreneurs with marketing and business strategies.
We are all told to never judge a book by its cover but if we are going to be honest, packaging serves as one of the key influences for consumer decision making when it comes to cosmetics. PCD started in Paris in 2001 with 25 exhibitors and 515 participants. This event was driven to answer the cosmetic market, which is rapidly changing and is projected to grow at $344bn by 2021 (Ibis), with a specific need to meet together around the packaging and design which is a key part of a product.
Developed in close collaboration with brands, PCD is the targeted event for buyers, decision-makers and influencers, gathering the leading suppliers from the perfume and cosmetics industry. The free-to-attend PCD programme of inspiring and technical seminars, engaging show features and networking opportunities, offers the tools you need to reimagine your packaging, increase brand awareness and boost your sales with a focus on both innovation and high-quality products.
COSMOBEAUTY in Barcelona hosts a major annual meeting for the European beauty industry. The exhibition focuses on all areas of hairdressing and barbering, nails, make-up and treatments. As a reference fair in the world of beauty products, COSMOBEAUTY brings together leading brands and key market players.
Like many others, the pandemic led to significant disruptions in their schedule. However, it will return in 2022 with a new format. The upcoming edition of the show is planned with a hybrid model where face-to-face and virtual events have been combined, opening the fair to a larger international audience and greater media impact.COSMOBEAUTY Barcelona also aims to have a positive impact on the beauty sector by hosting high quality training and workshops such as the International Congress of Image Consulting, tackling the hottest topics within the beauty industry. Meanwhile the COSMOBEAUTY Catwalk will showcase the techniques and styles of top-tier professionals.
BEAUTY Dusseldorf specializes in beauty products and services, covering everything from cosmetic accessories and nail care products to makeup and wellness services. The event has provided opportunities for exhibitors to showcase their businesses and allowed them to connect with a large number of visitors. In 2019, they hosted 1,500 different brands and saw 58,000 visitors attend to discover new products and services.
In addition to the benefits to beautyprenuers, all visitors will get the opportunity to benefit from the numerous presentations, product demonstrations and application tutorials on offer. New products can be experienced and tested live. Extensive workshops and personal interviews round off this fair and give visitors the opportunity to access all areas of the industry helping to encourage engagement and sales.
