What makes a brand bland?

The world is drowning in brands. We’re living in the world of infinite supply and opportunity. Starting a business used to take a lot of time and planning ahead, and a lot of paperwork. Nowadays, you can set up your own business in just a few clicks. It’s never been easier to create a product…

We need to talk about PCOS

If you’re breaking out long after your teens are over, you may need to look beyond your #shelfie for the source of the problem.    Dealing with adult acne can be a never-ending, frustrating process of finding what works. To be clear, the fastest fix for any type of hormonal acne is actually medication prescribed…

Growing your brand through partnerships

The past few years have shown a significant rise in brand collaborations, especially in the beauty industry. From brands partnering up with celebrities and influencers, to many beauty and pop-culture-inspired launches with some of the most popular including Fenty Beauty x HEYTEA, Colourpop x Sailor Moon, Urban Decay x Game of Thrones to name a…