When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The length of time that trends tend to last in the beauty industry usually depends on the trend itself. For example, a product that’s made its way into trend regarding aesthetic or style is generally not going to trend as long as a became popular on account of being effective. Below, are a list of brands and products that have been receiving the most recognition amongst consumers at the moment.
Summer all year long
Jam-packed with precious moisture
Suitable for all skin types, Watermelon has become a highly trending ingredient due to its wide range of skincare benefits working as a hydration booster, improving circulation, and gentle exfoliant. Originally popular in the Korean beauty market, the positive results have caused the trend to spread. If you are interested in incorporating watermelon in your skincare routine, Lano’s Holographic Watermelon Lip Water would be a great start. It is another cross over product between skincare/makeup; the weightless consistency is packed with watermelon extract in addition to hydrating humectants such as glycerin and Hyaluronic acid, finished with a pink tint. Certified by Leaping Bunny, this product is cruelty-free and contains no harmful ingredients such as artificial colors, fragrances, parabens, petrolatum, PEGs, or mineral oil.
Taking care of your hair
The haircare range that every hairstylist worth their salt swears by for keeping strands healthy.
Most beauty lovers and beyond will probably have already heard of Olaplex. This haircare brand has a huge cult following as it has repeatedly proven to effectively repair damage for all hair types. The technology that goes into making their products follows a pattened formula with active chemistry to repair broken bonds. Our hair contains millions of disulfide bonds which provide the hair which structure and strength. Hair damage causes these bonds to break, ultimately resulting in brittle and weakened hair. If you have never used Olaplex before, you may want to start with their personalized recommendations quiz. A couple of their bestsellers include their No.0 Intensive Bond Building Treatment and the No.3 Hair Perfector which are often bought together and considered by Olaplex to be “the perfect pair”.
Skincare = self care
Glass skin is this idea of transparent and translucent skin
Face mists and sprays have been on an uprise for a while now; as you may have noticed that most of these products come in travel-friendly packaging as they are great for application on-the-go. That being said, they also work for home use as well; making touch up’s throughout the day is so much easier when you don’t have to wash or remove anything. The glass skin trend is a Korean skincare trend that aims for a smooth and dewy complexion reflecting light like glass. The product was inspired by consumer demand for a similar product to their Glass Skin Refining Serum. The look can be achieved from regular exfoliation as well as layering vitamin-rich skincare products. The Glass Skin Veil Mist would be a great alternative and more convenient than using multiple products at once. With face mists on an uprise in conjunction with the glass skin trend, it’s easy to see why a product like this has gained so much recognition.
The power of nature
Willow Bark Extract is also high in tannins, phenolic acids, flavonoids, and various minerals, all of which help soothe the skin and aid in cell regeneration
Willow Bark extract is another natural trending ingredient that is now being used in many skincare products; it’s best for those who struggle with oily skin and acne or general sensitivities. It also helps alleviate skin conditions such as psoriasis and rosacea. The keratolytic properties help break down dead skin cells, exfoliating, unclogging, refining, and minimizing pores. Moisturizers are especially good for getting the most out of their anti-inflammatory properties. If you are interested, you may want to try the Belif Problem Solution Moisturize. In addition to willow bark, the oat and calendula make it great for sensitive skin. It’s been reported to sink in quickly and have a light texture.
Sustainable beauty
It takes years for makeup wipes to a breakdown in the landfill, which is where they are most likely to end up
A study reported on Statista, states that 27% of women in the UK use makeup wipes every day. The most commonly bought makeup wipes are non-biodegradable and combined with their single time usage, they are terrible for the environment. Now, some brands have been offering a reusable makeup wipe as an environmentally friendly alternative. The original makeup eraser looks like a face cloth with uses such as exfoliation, effective makeup remover including waterproof mascara. Saves money on makeup remover and good for the planet; this product in particular is advertised as all-natural including no chemicals.
While it is useful to be aware of current trends in the industry, it’s also important to interest yourself in trends predicted to grow in the future; beauty forecasts expect many existing and new trends to make way between now and 2025. A few of these include Intimate wellness, Cannabis-based beauty, and Serving Generation S.
