When starting a brand or creating new products for an existing brand, it’s definitely worth gaining familiarity with what is currently trending in the industry. Consumers are more likely to acknowledge your brand if you are selling the kind of products that they already have their eyes on and using ingredients they’re familiar with. The…
Movements like the green beauty wave have many consumers convinced that we should be avoiding synthetic chemicals in our cosmetics at all costs. With “Cult Beauty’s Farm To Face page championing homegrown products” and “73% of millennial women prioritizing green beauty” there is definitely an increase in conscious living; noticing that most the controversy on…
‘Change the Facts, Not the Fro’ – WorldAfroDay September 15th For as long as we can remember straight and long cascading locks have been considered the epitome of beauty and success. In desire first and foremost to blend in and fit the very narrow standards of what’s considered desirable, women around the world have…
Ayurveda in Sanskrit translates to “life knowledge” and teaches nourishment following the rhythms of nature From K-beauty to J-beauty, A-beauty, and most recently Nordic beauty, it’s fantastic to see how different regions of the world can draw from their own culture and bring something new to the beauty industry. Ayurvedic beauty, or Indi-beauty, is…