The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Although long overdue, with products suited for black women being noticeably absent from retail shelves, things are starting to change. In the light of recent global events supporting the black community and black-owned businesses feels especially important right now. While so many of our wider cultural and stylistic proclivities come straight from the black community, these same people are often not recognized in the same way as trendsetters, nor do they profit from them financially.
First and foremost we need to acknowledge that the black culture has informed and inspired the beauty space for decades. Black women not only know beauty, but they are more than happy to spend money on looking and feeling good. Across the Atlantic, African-Americans spend $1.2 trillion on beauty and grooming each year, and that number is projected to rise to $1.5 trillion by 2021.
In the UK, black women spend £5.35 billion pounds a year on beauty, with the average black woman spending £137.52 more on their beauty products per year than anyone else. – SimplyWoman.com
Despite being the ideal customer, for decades have black women had trouble finding products that suit their needs. So, instead of continuing shouting into the void, they’ve decided to take the matter into their own hands and created a whole new niche within the beauty industry based on their relatable experience. In today’s world where being diverse and inclusive is often just a good marketing tactic, we decided to give recognition to black-owned beauty brands that have so often not only catered to their black customers but have altered and are still changing the beauty industry as a whole.
Pat McGrath Labs
What can we say about Pat McGrath that hasn’t already been said before? This world-renown British makeup artist who became an industry icon for creating bold and colourful looks, launched her namesake brand Pat McGrath Labs in 2016 and changed the makeup industry for years to come, setting standards when it comes to quality, efficiency and design.
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MUSES IN MAGIC ⚡⚡⚡ Behold the beauty of MTHRSHP Sublime: Golden Opulence Eye Palette. Six stunnng shades can be yours now, ON SALE for a limited time at PATMcGRATH.COM @LaPorcshia and @aga_wojtasik's PRODUCT BREAKDOWN: ⚡ MTHRSHP Sublime: Golden Opulence Palette ⚡ 'CARNAL DESIRE' from the 'RED OPULENCE' Mini Lip Gloss Trio ⚡ 'PALE FIRE NECTAR' from the 'BRONZE OPULENCE' Mini Lip Gloss Trio
Founded in 2015, Base Butter strives to inspire women of color to discover, protect, and love the beauty they were born with. Their products are multipurpose allowing for usage on the lips face, hair, and body as a moisturizer. Did you know that Radiate Face Jelly is the number one rated aloe vera gel-based moisturizer for pH-balanced and hydrated skin?
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Happy #EarthDay! We’ve been self reflecting as a brand. The current state of the world has forced us to stand still and process what is happening to our economy, environment, neighbors, fellow small business owners, and our health. We’ve been inspired to revisit our mission, vision, purpose, and product philosophy by asking ourselves, “How can BASE BUTTER make an impact, survive, and continue to serve you?” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Well, to be honest, we’ve found making sustainability a priority to be the answer. When Radiate Face Jelly re-stocks and as we implement our initiatives throughout the year you will begin to see how us making sustainability a priority changes the way we do things at BASE BUTTER for the better. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ How will sustainability show up in our products? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ We will continue to carefully select our ingredients by prioritizing fair trade practices and utilizing sustainable harvesting methods. When developing formulations we will utilize plant-based ingredients if and only if science backs it up, there isn’t a proven safe and effective synthetic alternative, and it’s not being over-harvested. We feel we don’t need to cut down the rainforest just to achieve glowing clear skin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ How will sustainability show up in our packaging? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ We hope to achieve zero waste packaging by 2021. We want to ensure all materials you receive from us are utilized, reused, or recycled. So, we will continue to package our products with no boxes, source eco-friendly bottling, and revisit the contents you receive with you order through the mail. BASE BUTTER encourages the reuse and recycling of our mailing boxes, tissue paper, and more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ How will sustainability show up in our community? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lastly, something we have been talking about for years but for some reason haven’t gotten around to is rewarding YOU for mailing back your Radiate Face Jelly jars! We love our eco-friendly glass jars, but what do you do with them once you are all out and order another? Unfortunately, it’s probably throwing it in the trash, but let’s reuse them! When Radiate Face Jelly is re-stocked you will be able to mail in your jars for rewards.
At Uoma beauty, they strongly believe and advocate that beauty comes in every color. CEO Sharon Chuter is a Nigerian beauty executive who spent over a decade working for world-renown companies, before launching her own brand in 2018. Her goal was to create a startling 51 shade foundation range that is far from the one size fits all approach so common in the industry. As she claims on the brand’s website: This is not multicultural beauty; this is simply beauty, and all are welcome to this beautiful tribe.
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She’s ICONIC? Our Badass Icon Matte Lipstick is the luxurious and sensually silky matte lip experience you deserve. Our highly pigmented creamy formula delivers crazy concentrated color that glides on with just one stroke. Wild mango butter ? drenches your lips with moisture for a dreamy matte finish without the annoying dry lips that come with other matte formulas ? Yeah, honey – it’s just that good?
Another Nigerian-born female entrepreneur stands behind some of the most inspiring vibrant gem-like looks that populate your Instagram feed. Chichi Eburu launched Juvia’s place with the intent to celebrate the beauty of rich, highly pigmented colours that define African tribes. While most known for their breathtaking eyeshadow palettes, Juvia’s place recently introduced the I Am Magic foundation that earned the brand even more praise.
Nancy Twine was fed up with all the big-name natural hair-care brands on the market and started Briogeo in her kitchen. After gaining a cult following online, today Twine is the youngest black woman to launch a hair care line at Sephora. All Briogeo products are made of antioxidants, oils, and vitamins to ensure stronger, healthier hair, regardless of your hair type.
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#BriogeoBabe @AloeAndGlow: “Real talk: I didn’t wash my hair for 4 days after using this and it still looked clean? @briogeo you knocked it out of the park with this scalp revival shampoo. Sometimes a scalp scrub can leave your hair dry, but not this formula. I have an oily scalp and wash my hair at least every three days, and by day three I’m using dry shampoo. I cannot emphasize enough how great this product worked for me. My hair felt so clean and stayed that way for a long time, while also keeping my hair soft and my scalp healthy. I would not hesitate to recommend this, especially if your scalp gets oily!" #Briogeo
Launched in 2011, this baked-goods-inspired brand changed the industry when they launched their Lip Whip liquid lipsticks. Through viral videos on Instagram that showcased the bold colors and the lipsticks’ ability to stand up to smudging of any kind. The brand made headlines again in 2018 for numbering its foundations and powder from the darkest to the lightest shade challenging industry standards once again.
Afrocenchix founders Rachael Corson and Jocelyn Mate met at university, and after struggling to find natural hair care products that addressed their concerns, including alopecia and sensitive skin, decided to launch their own hair care brand focusing on high-performing, non-toxic alternatives.
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Has the cold weather got your curls or coils feeling dry or brittle?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We've got you covered with our moisture surge set which includes an aloe vera based hair spray, sealing oil and hair cream.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All of our ingredients are of the highest quality and have been carefully selected to ensure your hair is fully moisturised and protected from the roots to the tips.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We also never use fragrance in any of our products to ensure they are safe for customers with sensitivities or skin issues like eczema and psoriasis. Instead we use citrus essential oils to ensure our products remain as natural as possible and still leave your hair feeling and smelling amazing…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The moisture surge set will have your L.O.C as easy as 1, 2, 3!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How are you protecting your tresses from the cold this winter?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ . ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #LOCmethod #hairmoisture #naturalhair #kinkycurly #naturalista #afrohair #blackhair #melanin #afro #haircare #blackhaircare #protectivestyles #afrocenchix #blackbeautymatters #blackbeauty #blackhaircare #curlynaturalhair #4chairdaily #melaninmagic #blackgirlmagic #uknaturals #vegan #naturalvegan #curlcommunity #healthyhairjourney #teamnatural #afrohaircare #blackhairproducts #blackbusiness #blackowned
Epara founder Ozohu Adoh created this UK-based premium skincare line in 2017 after not being able to find any top-tier products that would work for her. Epara is focused on delivering effective product formulas with organic ingredients from Africa to treat issues women of color face — including dryness, discoloration caused by the sun, free radicals, and air pollution.
Black Girl Sunscreen
Believe it or not, the sun doesn’t discriminate and yet it’s no secret that the majority of suncreens out there are not made with black women in mind. Black Girl Sunscreen is a Black-owned sunscreen brand founded by Shontay Lundy. Made with natural ingredients, this weightless, melanin-protecting SPF 30 sunscreen dries clear so you can finally say goodbye to that annoying off-white residue!
Born from Karen Cummings-Palmer’s quest to find the best treatment for her thirsty, grown-up skin that still shows signs of childhood eczema, 79 Lux cult body balm uses superfood ingredients to nourish, repair and protect the skin. Launched just over a year ago, their lltra nourishing body balm made using organic and wild crafted ingredients quickly became a cult favorite.
Alongside educating ourselves, attending protests, signing petitions, making donations, and calling our government officials to demand justice, there is a need and an opportunity to supply this kind of support, love, and commitment every single day, and supporting Black-owned businesses is one of the most genuine ways to support the Black community as a whole.