With the COVID19 pandemic having a great impact on the economy, businesses are having to make changes accordingly. This could result in cutting back on staff, wages, work hours, or even finding themselves needing to close their companies temporarily or permanently. Whilst most businesses are slowing down, it is hard to imagine that new businesses are still opening. That being said, there are some beauty brands that have managed to proceed with their launch in the midst of it. Here are the ones that managed to make the biggest splash with their new releases, despite these unprecedented times.
Fabel and Mane
Fable and Mane is a haircare brand inspired by traditional Indian rituals and remedies. Akash and Nikita Mehta are the founders of the brand and also siblings. Nikita has continuously displayed a passion for animal welfare and is now practicing it through supporting several wildlife charities. Fabel and Mane have been built on the same ethics. Using Ashwagandha and Dashmool as their key ingredients, they have created an oil blend suitable for an effective massage treatment that has been passed down from their grandparents. Going back to the roots, while growing out your roots because a visit to the hairdresser is not an option right now is exactly why Holiroots Hair Oil Strength & Repair is likely to become one of their most popular products.
Bota is another natural beauty brand offering products free of harsh chemicals which makes it a good option for those of you with sensitive skin. From moisturizers to eye masks and toners, Bota includes CBD oil in all of their products as they believe it to be one of the most effective natural ingredients. When CBD is one of the most sought after cosmetic ingredients at the moment, postponing a launch for Bota was simply not an option.
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Fresh and resilient skin is all that any woman wants, right? Our CBD Calming Age Defying Hyaluronic Serum is the answer to all of your hydration needs. Did you know that Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body. The largest amounts of it are found in your skin, connective tissue and eyes. Its main function is to retain water to keep your tissues well hydrated. The hyaluronic acid and rosewater in our serum work together to maximize your skin’s recovery and rejuvenation when you are feeling dry. Find this at @ultabeauty
Dalegerard is a newly launched perfume company. The founder Dale Gerard Rozmiarek had over time become frustrated over choosing the right perfume do to his highly critical taste in scent. This inspired him to start mixing perfumes in search of the right perfume when he realized that he had a true passion for combining scents. He began collaborating with senior perfumer Pascal Gaurin, who helped him build a range that he’s proud to launch. They currently have three products in three different sizes; all products that centered around patchouli, a scent that was admired by Dale and Pascal, a perfect lockdown splurge.
Glossier has been around for a while now but they have recently released a new hand cream. The pandemic has encouraged us to wash our hands excessively and many consumers are now experiencing the drying effects that it can have. As a brand, they have always been well engaged with their consumers and are once again responding to their needs.
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How Brittany Asch @brrch_floral is taking care: “I’m Brittany Asch, an NYC-based floral artist and the owner of BRRCH. I’ve been working with Glossier since the Milky Jelly launch in 2016 💕 I need flowers around me like humans need water, so I’ve been picking small stems on walks with my dog and putting them in small bowls, cups, and vases, watching them go through their various stages of life. I bought some hyacinth and roses from the bodega, and luckily my cyclamen plant is still in bloom. These are my little joys and comforts. “ . Glossier Hand Cream shot by Brittany Asch @brrch_floral at home in Brooklyn, NY
Whilst the industry is always open to new products if you are launching a brand now you may want to be mindful of the new changes in consumer demand. An example being the boom in handcare or immunity supplements. The pandemic has been making things much more difficult for beauty brands, but with new demands, there are still ways that it can have a positive effect on business if done correctly.
Which products would you deem most important in our current situation?