Edible cosmetics are beginning to thrive in the beauty industry now more than ever. Its recent popularity is a partial outcome of our rising health wave and conscious living beginning to make its way into the industry in many different ways. This growing trend is essentially broken down into three categories: Supplements, food-grade makeup/skincare, and DIY cosmetics. If any of these trends appeal to you, let’s take a closer look into the world of edible cosmetics.
Supplements
Millennials and Gen Z are seemingly responsible for many of the latest health-related trends. From promoting organic beauty to mindfulness and healthy smoothie fads, changing attitudes have been manifesting in a variety of public trends. One of which involves taking supplements; initially, supplements were mainly taken by seniors and those with specific health concerns whereas now they are being used by a much larger proportion of the general public, and because of this have also become a bigger deal in the beauty industry. Aime Matcha Glow is a great choice for all those healthy drink fanatics. The organic matcha and aloe juice mix comes in a sachet that can be used with water, milk, or even in your smoothie. Hair and nails supplements often come in the form of quick, sweet, and easy to consume chewable vitamins. If you want to give your hair/nails a boost and chewable cosmetics appeal to you, you may want to try the Hairburst Chewable Hair Vitamins; they are made from Biotin, Zinc, and Selenium all of which improve the overall health of your hair. The benefits of probiotics in skincare have recently become popularised in the beauty industry as a result of evidence showing the effects they have on restoring balance to your skin. RMS Beauty Within Probiotic And Prebiotic is one of the best-reviewed probiotic supplements currently on the market.
Clean Enough to Eat
Whilst there are many beauty brands striving to supply natural and organic products, some are really taking it to the next level. Formulating your products to be edible is a fun and interesting way to emphasize the safety of your ingredients. If you are in any way drawn to food-grade cosmetics, lip appliances are probably the most important version of this trend. Lipsticks/scrubs containing toxins will not only be absorbed into the skin but also have an inevitably high chance of being unintentionally ingested. This may not cause any immediate harm considering the incredibly small dosage, but making the swap for better ingredients will prevent any potential side effects in the long run. Bite Beauty is one of the few brands offering food-grade lips sticks. They put all of their products through a series of tests from in vivo and in vitro testing to third-party clinical testing that uses instrumental measurement and is then reviewed by toxicologists before being available to consumers. Lip scrubs are one of the most commonly accessible food-grade cosmetics on the market. It makes sense seeing as they are made to be removed; it’s easier to lick your lips clean than rinse them, but many brands have been using them as a sensory marketing strategy. A couple of the most popular options on the market include Lush iconic lip scrubs and more recently, Jeffree Star’s Velour Lip Scrub collection.
DIY
This version of food-grade cosmetics is literally made from the food itself. The most common form of DIY beauty is homemade masks; most female consumers have tried this at least once or twice. If you have, I’m sure that you know how effective they can be. Whilst DIY demands more effort than store-bought masks, there are many reasons why it’s worth it such as being rid of any commitments on expensive products and allowing you to have full control over your ingredients. It’s not likely that the market will be offering any products with a strict blend of ingredients that specifically work for you. In terms of DIY makeup, it can get a bit tricky. Formulating products with silky textures and vibrant pigments from your kitchen sounds insanely difficult.
An easier alternative is to use try and replace certain products with food-grade ingredients if they work for you. For example, you can make eyeshadows using natural clay and kitchen powder such as cocoa powder, nutmeg, beetroot powder, etc. Through trial and error, if you manage to create or recreate a shade that compliments you, you could be saving yourself say £30 pounds on your favorite eyeshadow knowing that your version contains harmless ingredients. Don’t put too much pressure on this through; it’s not an easy process. It’s also important to consider than any kind of water-based products you are making from home should be refrigerated and disposed within 5-7 days and oil-based products will last as long as the oil included with the shortest shelf life.
Although unedible ingredients are not necessarily toxic, its great to see the industry turning the use of natural and safe ingredients into trends. The beauty supplement market is highlighting the importance of remembering that your beauty regime should always start from within.
What’s your favorite kind of edible beauty trend?
