The Rising Overload of Celebrity Beauty

The overwhelming number of celebrities launching their own beauty lines might have you wondering if it’s becoming mandatory. This is undoubtedly one of the biggest trends in today’s industry, and it makes perfect sense considering why. The lifestyle that most celebrities lead necessitates spending a great deal of time collaborating with beauty brands in addition…

Zero waste: The push for sustainable beauty

“Within ‘clean beauty’ there are many, many different elements. Whether it is about sustainability, whether it is vegan, conscious living, free-from … playing into any of those would make you a clean brand. It can be fairly confusing for the customer.” – Sarah Meadows, the head buyer, Space NK. Despite the “clean beauty” movement making…