In the modern day world the $532bn beauty industry is filling up with some amazing brands that are unique to one another and target many different consumer demands. The advancement in innovation and cosmetic science is enabling new and exciting launches throughout. Now that 2019 is coming to its end, let’s reflect back on some currently trending brands that have made the biggest splash when launched and consider why they gained so much notice.
Disciple
Over 75% of skin issues are caused by stress and hormone imbalances
Disciple is a skincare line that was recently founded by a psychotherapist, Charlotte Ferguson. The brand is designed specifically for the many consumers that deal with everyday stress and anxiety which has manifested itself into skin concerns. Ferguson displays her clear understanding of how mental health can affect the skin by targeting a wide range of skin issues from adult acne or eczema to just dull or tired looking skin. Considering the high percentage of influence our mental health has over our skin, it is not addressed nearly enough which is possibly the reason for its lack of attention from skincare brands. She has formulated her products by thoroughly exploring the science behind how these problems appear along with the ingredients that will help interfere. Therefore, the products aim to work by sinking within the skin’s surface and provide internal healing as well as improving the surface. Whilst most brands contribute to improving the skin’s surface, Disciple is also a general wellness company who ensure that their products work to build resilience in how the body reacts to stress affecting our overall health as well; this will provide additional impact to the skin as well as the products immediate effects.
Augustinus Bader
Your body is very wise; it knows how to heal itself
Aside from being a well-known expert in stem cell research, Augustinus Bader’s products have been developed following thirty years of Bader investigating into the science of how the human body heals itself whilst working with burns victim. All his research led to the development of a medical-grade Hydrogel which helped eradicate the need for skin grafts and scar revision for young burns victims. He then went on to expand his audience by launching a skincare line using the same ”Trigger Factor Complex” discovered through his medical studies; his trademark products The Cream or The Rich Cream are constructed to activate the same skin healing formulas. Whilst his cosmetics are on the pricey side, 10% of all profits fund biomedical research of the Augustinus Bader Foundation. This skincare line is targeted for a more mature audience as most of the promised and well-received benefits include the reduction of age-related concerns such as fine lines and age spots. Critics referring to this brand as “revolutionary” is a result of how there are very few cosmetic lines who have formulated their products on the back of decades worth of scientific and medical experience within the workings of how skin heals itself.
Wildsmith Skin
The best skin food are found in nature.
Inspired by the impressive 19th century arboretum at the Heckfield Place in Hampshire, this English based luxury brand advertises themselves through the slogan “Radical Botany” meaning plant science. They aim to supply skincare products that achieve their benefits through the use of natural plant-based ingredients which they claim to be ethically and sustainably produced. Although there are many brands that claim to be ethical and sustainable, with the collaborative help of cosmetic scientists and botanists, Wildsmith Skin are said to be amongst the pioneers furthering the advancement of natural science. With excellent reviews from the Beauty Bible panelists, they sent out testers to female consumers and received wonderful feedback. Amongst the “clean beauty” movement, there has been some controversy on whether or not natural is better. Whilst the topic is debatable, Wildsmith skin is standing proof that natural products can be very effective to the consumers who question the notion.
Saint Jane
CBD, the most misunderstood compound on Earth
Joining the bandwagon of cruelty-free and non-toxic cosmetics, Saint Jane are a new skincare line and one of the only brands that successfully use CBD as the fundamental ingredient in all their products. Although the use of CBD in cosmetics has increased, it has often failed to deliver leaving consumers wondering if the ingredient in skincare is only a gimmick. As CBD is becoming more lawful, the research in relation to cosmetics is growing with results showing that it indeed can contribute to attaining clearer and more balanced skin. Casey Georgeson, the founder of Saint Jane, noticed the gap in the market for this ingredient, particularly within the top quality high-end luxury brands. She went on to create her top of the range trademark serum with all-natural plant-based ingredients and 500 milligrams of CBD’s most effective form, full-spectrum CBD. Saint Jane is amongst the very few brands doing this and definitely play a part in paving the way for the trend to fully flourish in 2020.
Wildling
What do you get when you combine an herbalist, an acupuncturist, and a holistic aesthetician?
Gua Sha is a highly effective form of ancient Chinese healing. This natural skincare technique entails the process of scraping the skin with a massage tool in order to encourage circulation. There are so many potential benefits that come with increasing circulation from treating acne or signs of aging to all-rounded healthier-looking skin. Massage is also known for combating muscle tension which will feel amazing as well as decrease the appearance of looking tired and stressed. Wilding is a cosmetic line that has helped modernise these methods bringing them into trend within the western world. Their gua sha, facial massage tool, is carved out of an antioxidant brain stone in a way that fits different angles of the face. It has often been compared to a Jade roller; aside from these two devices, there is very little emphasis on the importance of massage within skincare in the west which is what gives brands like Wildling its significance.
From new medical and cosmetic research to bringing the best long-standing ancient techniques to light, these five brand founders have all discovered gaps in the market and delivered amazing results that have consumers excited. 2019 has been a great year for new launches and with the continuous advancement in research, 2020 should be too! Based on a rise in internet searches, the predictions of 2020 trends are already being voiced; some of which include personalized products, sensitive skincare lines, and the use of CBD oil!
What are some of your favorite currently trending beauty brands? What about them captured your interest?
