Simplicity is key when you desire to get your message across to a large amount of people.
There are countless possible routes that can lead a brand to its potential of success. Visual branding will almost always be a crucial factor whether we admit it or not. This entails any part of the brand that consumers can see such as your logo, packaging and even the product itself. If you have found yourself drawn to a more clean and simple aesthetic you may want to consider going minimal. More often than not that can go beyond just visual branding such as an ethical tactic like attempting minimal waste and minimal preservatives in your ingredients. If simplicity is something that you are keen on, this piece may help guide you through a few reasons for it being a good choice and how you can utilize it within your brand.
Minimalism in itself is not a new concept with it originating in the New York art scene during the late 1950s. That being said, it has come to be a significant trend with millennials and generation z. The trend has appeared to blossom alongside their interest in wellbeing and a more eco-friendly way of life. The movement has many benefits in many areas which can absolutely be used to your brand’s advantage, especially if millennials are your target audience. Branding is about creating a certain feeling within the consumer; keeping the aesthetic clean and simple can make the brand appear more professional which might provide the consumer with an impression of higher quality.
The general awareness of the newer generations is spreading throughout multiple areas of modern-day life which unsurprisingly includes the beauty industry. A fair amount of consumers are becoming more interested in what is being put into their products. Reading the ingredients section on a product can be so overwhelming even for someone who does want to know. Some of these lists are absolutely endless and many of the ingredients are not fully healthy or safe. Simplifying the mixture by dismissing harmful ingredients that do not benefit the skin’s health will not go unnoticed; having fewer ingredients will be appreciated by the many consumers who have a growing interest in reading the product which will build their trust. The ordinary is a good example of a minimalistic approach in terms of ingredients. They use fewer ingredients to ensure that everything in the product has a skin-beneficial purpose. There is a huge gap in the market because, despite the interest, so few brands are doing it!
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Antioxidants act like scavengers, seeking out free radicals to balance oxidative stress. While our bodies are expertly designed and offer their own antioxidant system to maintain equilibrium, the application of topical antioxidants is similar to the approach of Suncare – they increase protection and limit the potential for ongoing damage to maintain healthy functioning skin. Please note that we don't recommend using strong antioxidants (all of our antioxidants are strong) in the same routine as copper peptides. Water can impair the stability of any antioxidant – as such, all of our antioxidant formulas are water-free solutions to be applied after water-based serums, before oils and creams. Alpha Lipoic Acid 5% is a highly potent antioxidant and can restore a renewed skin appearance, improving visible skin texture and tone. 5% is an incredibly high concentration of Alpha Lipoic Acid and as a result, we'd recommend applying this formula no more than 1-2 drops 2 or 3 times weekly. EUK 134™ 0.1% or ethylbisiminomethylguaiacol manganese chloride (say that 5 times quickly 😦) is a highly potent mimetic of superoxide dismutase and catalase that is particularly unique due to its ability to regenerate itself to offer round-the-clock antioxidant support. EUK 134™ has been shown to improve visible redness and protect against the appearance of UV damage, but it does not play nicely with strong acids as they will completely destroy the EUK 134™. Pycnogenol ® 5% is a unique and powerful antioxidant made up of a natural plant extract derived from the pine bark of French maritime pine trees. It contains procyanidins, bioflavonoids and organic acids that work synergistically with the aim of enhancing skin hydration and elasticity. Resveratrol 3% + Ferulic Acid 3% combines very high concentrations these two powerful antioxidants found in plants and plant cells. The aim of this formulation is to help support the skin's defense against oxidative stress caused by environmental factors that contribute to the loss of visible skin quality over time. The benefits of topically applied resveratrol and ferulic acid are continuing and cumulative. 💥
It will define your message
The goal of minimalism is to focus on that which we want and let go of anything that does not need to be there. This will naturally work to emphasize the center details of your packaging that otherwise may go unnoticed. The main point of attraction whether that is a picture or font, or your overall message, can be extremely unique and interesting, and minimalism can be used as a tool to carry it across clearly. Let’s take a look at Glossier for example; If you notice in the picture, the splash of color close to the lid and subtle title on the products are not over complicated features but due to the rest of the packaging and color scheme being so simple, they stand out well.
Remembering the never-ending selection of products that we are constantly being exposed to can have quite an unsettling effect on the mind whereas something that looks simple and clean has a high chance of standing out within the chaos of options.
Can you think of a time you were attracted to a product because of its super clean and simple design?