Multichannel sales help retain 73% of customers
Storefront states that temporary retail gains an annual estimate of 80 billion dollars. After reviewing some of the benefits that pop up shops seem to be consistently bringing to beauty brands, it is not at all surprising. The outcome can work as an asset to growing any business in retail despite the current stance of its popularity and success. The additional consumer engagement you can bring will do nothing but provide enhancement for your brand. Need more convincing? Keep reading!
In comparison to normal rates, renting out space for your pop-up shop can be up to 20% less in cost. There are many benefits of having a more permanent shop, but this doesn’t necessarily have to be an alternative. For those who are wanting to open a stable space, it is a smart idea to use pop-ups as a trial in order to measure the extent of interest that your products and ideas are receiving before signing a lease and investing in something that you have to commit to. Some ideas just don’t work out; being able to reevaluate your game plan knowing that you haven’t spent or don’t owe anyone a fortune will be a massive stress saver.
One of the best things about pop-up shops being so much cheaper is that it makes experimentation more feasible. You can explore a variety of locations and see where your sales peak; eventually bringing your brand right to your audience. If you are still undecided on your brand’s trademark design, you can play around with different styles and see which ones sell the most. These are good first steps as they can eventually lead to some of your most profit-making decisions!
Benefit might already have an established image that we are all very familiar with, yet look at how they keep creative by taking their style and ideas to the next level. Check out their amazing pop up “Curls Best Friend” inspired by a 1950’s beauty parlor.
Opening a pop-up stand can be a good tool for new brands looking for recognition. Pop up stores tend to draw a lot of attention which makes this an amazing form of advertising. The quirky and unique experience that they provide creates an impression which really heightens the chance of consumers remembering your brand.
Not likely to delay purchase
Pop-ups being so temporary creates a sense of urgency in a way. The beauty industry has an endless amount of options for pretty much every product there is. This kind of overwhelm can leave consumers feeling indecisive which would lead them to delay their purchase. In that time they could completely forget about the product they were considering. Feeling that now may be the only chance that they have to try your product, will likely push them to buy it.
An opportunity to get the most out of shopping seasons
Holiday seasons amplify retails sales like nothing else. It is a good idea to make the most of out of them by making your brand more available so it will stand out. Pop-up stores also fit in nicely with the festive theme; creating a new and refreshing experience is one of the main reasons that they are so popular and is especially what people love during the holidays. This can also apply to different all year round seasons and events when shopping stations are particularly busy. For example, have a look at Chanel’s striking new Christmas pop up!
Don’t you think it would be worth hopping on a platform to test new ideas whilst making a profit?