A good product will sell itself is a timelessly popular concept. This is no surprise because it does hold a lot of truth. Still, there are numerous amazing products out there that may perfectly fit our needs, and many of us don’t even know they exist. Startup beauty brands need to be aiming to gain popularity in every way possible in order to allow the product to have its own voice. One of the biggest threats with competitors is that there are so many of them in the industry which makes it easy for many brands to go unnoticed.
Here are some fun ideas to help your brand to stand out and attract buyers!
Miniatures
It’s entirely possible that in 5 years this will be the norm. The industry will recognize women want to carry less and have more value.
Travel-sized products have become popular for several reasons; aside from making traveling easier, there is less concern with finishing them before they expire, it allows those who can’t or don’t want to spend a fortune to buy better products, and most importantly the reason that may help your brand.
Many consumers in the beauty industry are hesitant about making a commitment to a product that they have never used before, especially with products on the more expensive side. Having a miniature range of products makes them more willing to try your brand because it eliminates the chance of investing in something that doesn’t fit their needs. It may also be worth setting up a sample subscription option, as many consumers like to experiment with different products. There is the option of getting into one of the sample subscription boxes already out there, but it is also important to make your brand specifically known for this so when consumers are looking to try something new, your brand automatically comes to mind.
Some of the most popular sample subscription boxes are: Birchbox (Uk’s No.1 Beauty Box), Look Fantastic where products in each box are consistently worth over £50) and The Vegan Kind Beauty Box that also donates 20p of every box to animal-free research in the UK.
Working with influencers
Influencer marketing is an incredibly effective way to reach interested consumers. It delivers 11x higher ROI than other forms of digital marketing and marketers often see a 7x return on their investment.
We all know the amount of power that social media holds over the business world; especially in the beauty industry and one of the main trendsetters are social media“ influencers. Their voice holds so much impact over the public which means that connecting with them is an amazing way to further the popularity of your brand.
There are a few different ways in which influencers can help to develop your brand. Some brands will hire a specific influencer to promote their brand; this is known as a brand ambassador. This normally works by the individual featuring the brand on their social media uploads. Brand ambassadors usually tend to be quite involved overall with the brand they are working with. Another effective tactic is reaching out to many of them and requesting a product promotion. Product promos are the more classic form of influencer advertising. They are quite good as they allow room for elaboration on why they enjoy using your product which can be very persuasive for the audience.
Packaging
An eye-catching retail packaging is the last and best chance to make a sale.
This is an obvious point but still far too important to miss. Whilst there are many efforts that should be taken into consideration, the packaging is going to be the face of your brand. Being attracted to the visually aesthetic side of things is a part of human nature. This can be highly used to your advantage if done properly.
It’s no surprise that companies that master the art of aesthetics are on the top of their game – Apple, Bang & Olufsen, Nike, IKEA, Nokia, or Cassina, but same goes for many beauty and skincare brands.
Noticing design tactics from the biggest retailers brings to light how much our society favors the art of minimalism. Clean and simple often does appear more polished and professional. The only problem with this is that “consumers are exposed to more than 20,000 product choices within a 30-minute shopping session”. http://www.ecoforumjournal.ro/index.php/eco/article/view/189/167
So, as the contracting as this may seem, whilst the best design method should include simplicity, it also needs to be unique for the purpose of standing out from the many thousand competitors on the shelf.
If you are targeting a specific audience, it may be worth looking into that group of people and what tends to appeal to them. Being drawn to different colours, design, and even texture can change based on a person’s age, gender and interests.
When was the last time you gave an unknown brand a shot? What was it about the brand that inspired your purchase?
